Analyst, Digital Communications

Analyst, Digital Communications

Job Purpose

At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.

We are looking for a Digital Communications Analyst to join our team to create and deploy complex and highly variable campaigns to our customers across email, SMS, mobile push and the App. The Analyst will manage up to 15 campaigns per month, overseeing projects from briefing through creative development, segmentation, QA, deployment and measurement on behalf of Panera Bread and its business divisions.

The Digital Communications Analyst is responsible for the flawless execution of these digital campaigns, and will exhibit a strong attention to detail, ability quickly adapt to changing business conditions and a high degree of personal accountability in meeting deadlines. Additionally, the ideal candidate has working knowledge of email/mobile marketing and campaign management technology and related tools (Braze, Talon One Campaign Management or Marketing automation tool).

Location: Newton, MA (hybrid)

Duties & Responsibilities

The primary responsibilities of this job include, but are not limited to:

• Develop up to 15 campaigns per month to deliver on various business strategies, utilizing our MarTech tools to create targeted, dynamic-content driven campaign requirements, build campaign audience lists, and liaise with data teams to access new data for campaigns
• Become a trusted advisor to key business partners throughout the organization, providing thoughtful recommendations for email and mobile channel strategy
• Proactively recommend ways to optimize marketing campaign performance through A/B testing, personalization, and dynamic content
• Communicate detailed creative briefs and execution requirements for internal and external partners
• Build targeting requests and campaign requirements, and manage database segmentation targeting through Braze
• Manage the end-to-end execution process for mobile deployments, including quality assurance and testing
• Manage set up, testing and deployment of rewards and offers alongside external partners
• Tag and track all communications appropriately to measure effectiveness against campaign goals
• Monitor campaign performance upon deployment and provide reporting to business stakeholders; based on results, make recommendations to continuously improve upon campaigns
• Ensure flawless execution of marketing campaigns through rigorous QA protocols to minimize customer impact and business risk

Qualifications (Education & Experience)

Qualifications include:

• Bachelor degree in marketing, communications or equivalent; agency experience is a plus
• Minimum of 2+ years of digital or email marketing experience, including deploying email and mobile campaigns; experience creating journeys and campaigns in Braze, Adobe Campaign Classic or similar email service provider preferred
• Experience in Web / Content management a plus
• Experience working with data team on targeting and segmentation and pulling lists through ESP or Campaign Management tool
• Knowledge of best practices in email and mobile design, delivery and customer engagement; understand CANSPAM and compliance in email and mobile opt in best practices in mobile
• Possess interest in knowledge building across new technology and communication areas
• Experience managing creative development and directing agencies or internal teams
• Comfortable with translating reporting into recommendations
• Extremely process driven and results driven – s/he will define and communicate clear deadlines and schedules for campaign processes
• Strong attention to detail and project management skills
• Proactive, self-motivated and ability to work in a fast-paced, deadline driven environment and manage multiple projects
• Exceptional verbal and written communication skills and analytical skills
• Excellent team player, who can take work direction from multiple individuals, learns quickly and is adaptable
• Working knowledge of Email “Drag and Drop” Editors, HTML, CSS, or SQL a plus

Working Conditions

• Required travel – minimal for team meetings or industry conferences on an ad hoc basis

Physical Requirements

• While performing this job, it is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards

Direct Reports

• This position will have 0 direct reports

The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Newton Support Center