Website Analytics Executive

Job title: Website Analytics Executive
Department: Digital Communications
Contract: Full-time, permanent

Do you thrive on data and enjoy translating insights into actionable strategies? Are you passionate about connecting people with high-quality digital content and driving website growth? If so, we have an exciting opportunity to join our dynamic and award-winning digital team at Pan Macmillan.

You don’t need prior publishing experience for this position.

Your team:
The digital communications team at Pan Macmillan is an eighteen-person team of experts covering the breadth of the digital marketing ecosphere. From metadata to SEO/GEO, data collection to analysis, paid digital ads to influencer coordination and much more, the digital communications team endeavours to touch every element of our books as they appear on the internet – and make sure that they find as wide an audience as possible.

Our team is collaborative, trusting, dynamic and open to fresh ideas and experimentation, making it the perfect place to develop your digital skill set and work on the most interesting books in the world.

Your role:
We are seeking a highly motivated and data-driven Website Analytics Executive to join our team. In this role, you will play a crucial part in enhancing the reach and performance of our website by analysing content performance and user engagement, identifying areas for improvement, and implementing data-driven strategies to increase search engine and generative engine visibility, traffic, engagement and conversions.

Your key responsibilities:

• Analyse website performance: Evaluate performance data using tools including Google Analytics 4, Google Search Console and Peec.AI to understand content performance, user behaviour, channel value and to uncover areas for improvement.

• Deliver data-driven recommendations: Identify opportunities for new editorial content and for optimising existing content, and make recommendations for new website features to enhance user experience when relevant.

• Lead reporting and communication: Generate regular reports, visualising data clearly and articulating the story behind trends. Communicate findings to marketing, editorial and sales stakeholders, and provide actionable insights and recommendations.

• Inform content marketing and SEO/GEO: Collaborate with content teams to identify opportunities for growth across a wide range of channels (organic search including generative engines, organic and paid social, email, Google Discover, etc.) and stay current on digital analytics trends, particularly GEO.

• Collaborate across teams: Work alongside web development, marketing and editorial teams to align optimisation efforts with business objectives.

Essential experience, abilities, knowledge and values you’ll need to succeed:

• Analytics expertise: Thorough understanding of, and proven experience in using, Google Analytics 4, Google Search Console, Google Looker Studio and SEO tools (Ahrefs, Semrush).

• Data storytelling: Excellent reporting and visualisation skills, with the ability to build automated reports and translate complex data into clear, actionable strategies.

• Communication and collaboration: Effective interpersonal skills with a proven track record of working alongside cross-functional, non-technical teams.

• Growth mindset: Curious, creative and analytical thinker eager to stay ahead of digital innovation.

• Project management and prioritisation: Highly organised with the ability to handle multiple analytical projects, meet deadlines and stay adaptable in a dynamic team environment.

• Inclusion and representation: An active dedication to promoting diverse voices and inclusive practices, taking personal responsibility for ensuring our workplace reflects the communities we serve.

• Community: A collaborative approach to building a supportive and vibrant working environment.

• Curiosity: A genuine drive for continuous learning and a readiness to embrace fresh ideas and experimentation.

• Integrity: A foundation of openness and honesty, taking responsibility for actions and learning from mistakes.

• Passion for books: An enthusiastic love for reading and literature (no prior publishing industry experience required).

Desirable skills we’d love you to have:

• GEO tools and application: Experience using generative engine optimisation analytics tools (e.g., Peec.AI, Profound, Otterly.ai) and putting those insights into action.

What you’ll get in return:
In return, we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.

Salary: £34,000 to £38,000

Note on salary: The offered salary is dependent on experience and expertise. We benchmark our ranges to ensure fair, competitive compensation that grows with your impact.

Closing date: 8 September 2026

This is a full-time, permanent role and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.

Some of the benefits we offer:

• 28 days’ annual leave increasing with years of service + bank holidays

• Generous pension scheme

• Discounted private medical insurance or health cash plan

• Group income protection scheme

• Enhanced family pay and leave

• Flexible working hours and summer hours (early finish on a Friday during summer months)

• 2 volunteer days per year

• 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)

• Season ticket loan/advance

• Cycle to work scheme

• Discounts on shopping and gym memberships; Christmas club savings

• Daily free breakfast and monthly company lunch

How to apply & eligibility:

• Our process: All applications must be submitted via our careers site to be considered. We are unable to accept CVs or applications sent via email.

• Our timelines: Because we review every application thoroughly and with care, our shortlisting process can take some time. We appreciate your patience and will be in touch as soon as we have an update on your application.

• Right to work: All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.

Our commitment to diversity & inclusion:
At Pan Macmillan, we are committed to publishing a wide range of voices that reflect the full breadth of the communities we serve. Joining us means playing an active role in bringing our titles to life as part of a team that champions inclusion at every level. We are dedicated to building a workplace that is as diverse and welcoming as the stories we tell, ensuring all perspectives are celebrated across everything we do.

We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote diversity, equity, and inclusion (DEI) are ongoing, and we continually strive to learn and improve. You can read our full Diversity, Equity and Inclusion pledge here.

Disability confident scheme:
As a Disability Confident employer, we actively encourage applications from disabled candidates and people with long-term health conditions, aiming to offer an interview to everyone who meets the essential criteria for the role and chooses to apply under the scheme. The essential criteria can be found under our ‘Essential experience, abilities, knowledge and values you’ll need to succeed’ section.

Please note, some of our vacancies attract an exceptionally high volume of applications. In these circumstances, to ensure a fair and focused process for everyone, we may need to limit the overall number of interviews. Where this happens, we will look closely at who most closely aligns with the requirements to select the candidates applying under this scheme who best meet the essential criteria, in line with official government guidance.

Please remember that you are never required to disclose a disability to us, and you only need to share what you feel comfortable with.

Adjustment & support:
We want to ensure that all candidates are supported throughout the recruitment process. If you have any reasonable adjustments or accessibility requirements, please contact Kayelle Danyluk (Head of Talent Acquisition) at [email protected].

Privacy notice:
All personal information which we process in connection with your application will be treated in accordance with our Recruitment Privacy Notice here. Please read this notice before submitting your application.