Head of Digital Marketing

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: Amsterdam

Description

Your Responsibilities

• Define and own osapiens' global strategy across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever our buyers are searching, including AI-powered answer engines.
• Set the channel mix, investment logic, keyword and topic strategy, and optimization frameworks that drive qualified pipeline across all markets.
• Monitor search landscape shifts — including the rise of AI-generated results — and adapt strategy proactively to maintain visibility and lead flow.
• Partner with Regional Marketing Managers to tailor search programs to local market priorities and competitive dynamics.

• Own end-to-end campaign management across all paid channels, including:
  • Paid Search / SEA (Google Ads, Microsoft Ads)
  • Paid Social (LinkedIn Ads, Meta — LinkedIn as primary B2B channel)
  • Programmatic display, retargeting, and review platforms (G2, Capterra, TrustRadius)
• Manage the full campaign lifecycle — targeting, creative briefing, bidding, budget pacing, A/B testing, and continuous optimization. Treat every campaign as a live investment: measure daily, reallocate fast, cut what isn't converting.
• Coordinate with the Demand Generation team to integrate paid activity into full-funnel programs and key pipeline moments.

• Own and develop the performance marketing data stack — integrating HubSpot, Clay, LinkedIn, Google Ads, and intent data providers into an automated marketing intelligence system.
• Build workflows that enrich lead data, trigger follow-up sequences, and ensure paid signals flow cleanly into CRM and Sales outreach — using Clay and similar tools to build precise, signal-driven audience lists beyond basic demographic targeting.
• Work closely with Sales and Business Development to translate buying signals (ad engagement, search intent, review site visits) into actionable audience segments and outreach triggers — ensuring the right Sales motion fires when a target account engages.
• Align signal-based targeting with ABM account lists and ICP prioritization, concentrating paid investment on accounts showing active buying intent.

• Own the paid-to-web conversion journey with the Website Manager — running structured CRO experiments on landing pages, CTAs, and post-click flows.
• Lead selection, briefing, and performance accountability of all external paid media and SEO agencies — with clear SLAs and a bias toward outcomes over activity.
• Own the paid martech stack: bid management, attribution platforms, and audience data providers.

• Own the global performance marketing budget with full accountability for ROI across paid and organic channels.
• Define and track KPIs including:
  • Cost per MQL/SQL, channel-level ROAS, and conversion rates by funnel stage
  • Paid-sourced pipeline, organic traffic, GEO visibility, and signal-to-pipeline conversion rates
• Deliver regular reporting to marketing leadership with the analytical depth of a portfolio manager — and drive a rigorous test-and-learn culture across all programs.

Your Experience

• 6–10+ years of B2B performance marketing experience with hands-on ownership of SEA, SEO, and paid social in an enterprise SaaS context.
• Deep platform expertise in Google Ads and LinkedIn Ads — technical-level knowledge, not just strategic familiarity.
• Highly analytical and data-driven — as comfortable building a performance model or attribution report as presenting results to senior leadership. Numbers are your native language.
• Hands-on experience with marketing data automation — HubSpot, Clay, and paid social APIs.
• Experience building signal-based marketing workflows using intent data, engagement signals, and firmographic enrichment.
• Familiarity with GEO and AI-powered search optimization, and intent data platforms.
• Proven track record managing substantial paid budgets (mid-six to seven figures) with attributable pipeline impact.
• Experience managing external agencies — setting briefs, holding accountability, maintaining quality.
• Experience in SaaS, compliance, or enterprise software is a plus.
• Fluent English required; German is a plus.

• Audit of paid channels, SEO/GEO presence, data stack, and agency relationships completed — recommendations presented to leadership.
• Global performance marketing strategy defined and in execution.
• Data automation workflows between paid platforms, HubSpot, and Sales sequences optimized.

• Measurable, growing pipeline from paid and organic search across all active markets.
• Signal-based targeting integrated into paid campaigns and Sales outreach with demonstrable pipeline impact.
• US market paid and organic presence established alongside the Regional Marketing Manager – USA.
• Performance Marketing operating as a clearly scoped, analytically rigorous function within the osapiens marketing organization.

Join us for this and more...

• A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with our global teams.