Director, Field Marketing Strategy

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

YOUR IMPACT:

As a member of the Worldwide Field & Partner Marketing Leadership team you will be responsible for working across a matrixed organization to create a blueprint for local Field Marketers to use in creating relevant marketing plans and tactics to drive and progress pipeline to meet revenue goals.
The Worldwide Field Marketing Strategy Expert acts as the Field Marketing point of contact for core Product Category Sales leaders, Product/Industry Marketing and Global Campaigns teams to understand strategy and turn it into clear guidance for local marketing teams.

WHAT THE ROLE OFFERS:

You will translate and align product priorities for use in a cross-product marketing strategy to drive consistency, efficiency and impact through local marketing deliverables by:
• Identifying and scaling best practices to maximize business impact
• Guiding local marketers in creating a marketing plan and determining the best tactics to build and progress pipeline to achieve revenue targets
• Synthesizing and analyzing information and data to tailor recommendations at a local level
• Working across global teams to simplify information and provide clarity in strategy and approach resulting in recommended tactics, event frameworks and recommendations of best practices and when to use them
• Providing feedback from the field to global teams to ensure assets and approach meet local needs
• Be a key player in bringing OpenText’s GTM strategy to life by setting a global approach that is executed across 3 Geographies and 16 markets
• You will get to practice continuous improvement as you adapt and evolve to maximize business impact.
• You will get to coach local marketers to adopt best practices and seek to understand gaps to evolve approaches
• You will act as a connection point across global teams championing Field Marketing needs and advocating for solutions to address

WHAT YOU NEED TO SUCCEED:

• Strategic marketing expertise matched with local marketing knowledge.
  • Deep understanding of GTM structure and ability to work in a matrix by leading through influence.
  • Excellent data analysis skills to build blueprints that leverage strengths and address gaps
  • A growth mindset and a coach approach to help local marketers understand and adapt to change
  • A bias for action and an ability to identify quick wins balanced with plans to address longer term needs.
  • 15+ years of Field Marketing experience in a complex, matrixed tech organization
  • Excellent communication, problem solving, and alignment to OpenText values.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.