Business Development Representative (BDR)

Location
Markham Outer Southwest
Workplace
On-site
Compensation
CA$50k – CA$75k

About this role

Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced back lighting systems and illuminated architectural lighting solutions. We design and manufacture innovative lighting platforms that allow light to be seamlessly integrated into products, spaces, and environments.

Our patented LumiSheet® technology anchors a growing portfolio of scalable lighting systems engineered for reliability, design flexibility, and performance. We partner with manufacturers, designers, architects and builders to deliver custom lighting solutions that elevate both functionality and visual impact.

Omnify is an energetic, entrepreneurial organization and has two of Canada’s Top 40 Under 40 recipients on our executive team.

Learn more at
www.omnifynow.com

What You'll Do:

  • Conduct outbound prospecting through calls, email, and digital outreach
  • Follow up on leads generated through marketing campaigns
  • Identify and engage new potential customers within target markets
  • Re-engage dormant accounts to identify new opportunities
  • Conduct discovery conversations to understand customer needs and projects
  • Qualify opportunities and gather key project information
  • Create and manage new accounts and contacts in the CRM
  • Maintain accurate records of outreach and opportunity development


Requirements


  • 1–3 years of professional experience (sales, customer-facing, or business development roles preferred)
  • Strong communication and relationship-building skills
  • Curiosity and willingness to learn about new industries and products
  • High level of organization and discipline in managing outreach activities
  • Comfort initiating conversations with new prospects
  • Strong motivation to develop a career in professional sales
  • Experience with CRM software an asset


  • Benefits

  • Opportunity to build a career in B2B sales
  • Exposure to the architectural and design industries
  • Work with innovative lighting technologies
  • Join a growing, entrepreneurial organization — two of Canada's Top 40 Under 40 recipients sit on our executive team
  • Work closely with experienced sales leaders
  • Strong growth path: successful BDRs can move into Regional Sales Manager or other commercial leadership roles

  • Omnify is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran's status, Aboriginal/Native American status or any other legally protected factors. Disability-related accommodation during the application process is available upon request.

    All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking “Apply Now.”

    The indicated pay range is a good faith estimate based on required qualifications, experience, training, and other factors permitted by law. It reflects the pay band established by the client company. Actual offers may vary depending on skills, experience, geographic location, and expected work quality. Most candidates start in the lower half of the range. Pay history is not considered where prohibited by law. This information serves as a general guideline for compensation discussions.

     

    To support a fair and efficient hiring process, we may use artificial intelligence (AI) tools to help review applications. Our team carefully reviews all candidates, and AI is used only as a support tool, never as the sole decision-maker.



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    Top Benefits

    • Career growth in B2B sales
    • Exposure to architectural and design industries
    • Work with innovative lighting technologies
    • Entrepreneurial organization culture
    • Mentorship from experienced sales leaders
    • Path to Regional Sales Manager or commercial leadership roles