Marketing Campaign Operations Strategist

Marketing Campaign Operations Strategist

Location: Remote
Department: Marketing
Reports to: Senior Manager, Marketing GTM

Why Join Omnicell?

At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio. You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact. 

What You’ll Do

Drive Campaign Execution Excellence

As a Marketing Campaign Operations Strategist, you will serve as the operational engine behind Omnicell’s multi-channel marketing programs by:

• Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
• Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
• Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
• Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
• Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
• Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
• Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.

Ensure Quality, Compliance & Data Integrity

• Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
• Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
• Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.
• Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.

Support Optimization & Continuous Improvement

• Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
• Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.
• Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
• Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.

Who You Are

Minimum Qualifications

• Bachelor's degree in marketing, business, communications, or related field OR equivalent experience.
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
• Strong understanding of Salesforce CRM campaign and lead object relationships

• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

   

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
• Background in healthcare technology, SaaS, or enterprise solution selling organizations.
• Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
• Working knowledge of HTML and CSS for email troubleshooting and template modifications.
• Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
• Familiarity with social media management and publishing platforms such as Oktopost.

How You’ll Elevate at Omnicell

At Omnicell, success is defined not only by what we accomplish, but by how we work together to achieve it. As a Marketing Campaign Operations Strategist, you will embody our Elevate Behaviors through the following actions:

Collaborate

• Build trusted partnerships across Demand Generation, Digital Marketing, GTM Planning, Sales Operations, and Product Marketing teams.
• Foster alignment and transparency across campaign stakeholders to ensure successful execution.

Inspire

• Bring a customer-first mindset to campaign delivery.
• Influence operational excellence by promoting best practices, quality standards, and continuous improvement.

Develop

• Continuously expand your expertise in marketing automation, CRM technologies, campaign analytics, and digital marketing execution.
• Share knowledge and help elevate operational capabilities across the marketing organization.

Execute

• Demonstrate ownership and accountability for campaign delivery timelines, launch readiness, and execution quality.
• Prioritize effectively while managing multiple programs and competing deadlines.

Impact

• Drive measurable business outcomes through scalable campaign operations and marketing automation excellence.
• Identify opportunities to streamline workflows, improve efficiency, and enhance the buyer experience through data-driven optimization. 

Work Conditions

• Remote-based role.
• Up to 25% travel for team meetings, customer engagements, industry events, or business-related activities.

• As Passionate Transformers, we find a better way to innovate relentlessly.
• Being Mission Driven, we consistently deliver on our promises.
• Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation.
• Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.
• Intellectually Curious, eager to think deeper to learn and improve.
• In Doing the Right Thing, we lead by example in ALL we do.

Omnicell is dedicated to fostering an inclusive workplace. We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at [email protected]. 

At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations.

Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.