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Senior SEO

Location
Cairo
Workplace
On-site
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About this role

Ocoda Agency is hiring a high-caliber Senior SEO & ASO Specialist  for Travel&Toursim Project inside Ocoda agency to lead our expansion across the GCC market.

Location: Dokki, Giza (On-site)

Hojuzat Website: www.hojuzat.com


Job Summary:

Your mission is to own the organic visibility of the Hojuzat brand. You will ensure that whenever a user in KSA searches for luxury travel, boutique stays, or "Hajiz" (booking) on Google or the App Stores, Hojuzat is the undisputed #1 result. You will bridge the gap between web-based content and app-based conversion to build our "Organic Moat.


Job Description:

1. App Store Optimization (ASO)

  • Conversion-First ASO: Own the end-to-end ASO strategy for iOS and Android. Focus on Creative Optimization (Screenshots, Video Previews) to maximize CTR.

  • Custom Product Pages (CPP): Design and test specific App Store landing pages for different segments (e.g., AlUla luxury vs. Business Riyadh Season).

  • Keyword Strategy: Identify and dominate high-intent Arabic and English keywords, with a focus on "Verbing" the brand (e.g., owning "Hajiz" and "Booking KSA").

2. Search Engine Optimization (SEO)

  • Arabic Content Strategy: Lead the development of a "Topic Cluster" content engine that aligns with the Commercial Calendar (e.g., Jeddah Season, Ramadan).

  • AI & SGE Optimization: Optimize all web content for Search Generative Experience (SGE) and AI models to ensure Hojuzat is cited as the primary authority for luxury travel queries.

  • Technical SEO: Collaborate with the Dev team to ensure lightning-fast Core Web Vitals and a "Mobile-First" indexable architecture.

3. The Web-to-App Bridge

  • Inbound Funneling: Create seamless "Deep Link" paths from high-ranking web articles directly into the relevant hotel page in the App.

  • Organic Attribution: Work with the MarTech team to track the influence of organic search on app installs and long-term user quality.



Requirements

  • 4+ years of experience in SEO/ASO, ideally within Travel, OTA, or high-traffic Marketplaces.

  • Language: Native-level Arabic (Saudi dialect nuance is a major plus).

  • Tools: Proficiency in ASO tools (AppTweak, MobileAction) and SEO tools (SEMrush, Ahrefs, GSC).

  • Technical: Familiarity with Schema Markup, JavaScript SEO, and Mobile App Deep Linking.


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