Trade Marketing Export Internship
About this role
Die Oberalp-Gruppe ist ein managementgeführtes Familienunternehmen - ein Markenhaus, das hochwertige technische Bergsportprodukte herstellt. Wir haben 6 eigene Marken: Salewa, Dynafit, Pomoca, Wild Country, Evolv und LaMunt. Als Exklusivpartner anderer Marken im Sportbereich bieten wir unser gesamtes Know-how in Kommunikation, Verkauf und Imagebildung an.
Wir sind ein Team von über 1000 Mitarbeitern in 11 Ländern weltweit - eine Gruppe von Abenteurern und Träumern, Bergsteigern, die auf der Suche nach ihrem nächsten Gipfel sind.
Trade marketing refers to all marketing activities aimed at supporting distribution partners to increase sales in their market. A strong focus is set on actions supporting a good and consistent brand presentation at all sales touchpoints, both offline (such as shop windows, focus points, branded area & merchandising) and online (creation of brand pages, online campaigns, etc.).
We are looking for a intern for our Trade Marketing Export for at least 6 months. With this internship, you will get a 360° overview on the strategic planning, development, implementation, monitoring and revision of all online and offline marketing activities for the brand Salewa and Dynafit. You work closely with our partners and the Marketing Teams in the different countries and help to guarantee the alignment of the Brand's concepts and projects.
Tasks and responsibilities
- Support in the development of online & offline content, media plan & PR calendar to ensure consistent brand message across different channels
- Help to coordinate the implementation of defined communication tools and contents
- Support in trade marketing implementation
- Help to organize events and manage multiple athletes
- Support in managing multiple internal and external stakeholders
- Assist in managing international partners
- Work on multiple projects at the same time
Profile
- University student or degree in Economics or a similar field
- First experience in the marketing sector is a plus
- Excellent Italian skills, very good English skills, German is a plus
- Passionate about mountains
- Good time management skills
- Hands on mentality
- Ability to work independently, quickly and efficiently
- Good understanding of different cultures & ability to work with international partners
Workplace: Bolzano, IT
Allowance: 850€ gross/month
If you are interested to work in a challenging, international and dynamic environment then apply now!
Company at a glance
The Group was founded in 1981 by Heiner Oberrauch to distribute sports products in the Italian market. Today we are still a family business and our passionate team of more than 1.200 employees across 11 countries is engaged in building mountain sports brands with the highest quality standards.
𝗪𝗲 𝗳𝗶𝗿𝗺𝗹𝘆 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘀𝗽𝗼𝗿𝘁𝘀 𝗮𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗺𝗶𝗻𝗱𝗳𝘂𝗹 𝘂𝘀𝗲 𝗼𝗳 𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝘁𝗶𝗺𝗲. Sustainability is a choice we invest in because we believe in it. We think about the world we're leaving behind for our grandchildren and their grandchildren.
Our six own mountain brands SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, EVOLV, and LAMUNT design, develop, and produce innovative products for ambitious mountaineers that are distributed in 65 countries worldwide.
We apply our experience as a house of brands also on behalf of other players in the sports industry and distribute brands that we believe in such as UNDER ARMOUR, FISCHER, ONE / WAY, BARTS, FALKE, BURLINGTON, 2117 of SWEDEN, BOLLÉ, SPY+, BLACKROLL and DIADEM.
Our core values are
𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗺𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗮𝗻𝗱 𝗼𝘂𝗿 𝘁𝗲𝗿𝗿𝗶𝘁𝗼𝗿𝘆 – Mountains are a school of life for us, we live curated simplicity.
𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 – Our greatest power comes from the positive people who shape our company.
𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 – We learn from our mistakes so that we do not make them again. Success is even more rewarding when shared as a group.
The courage to follow new paths, the continuous innovation of products and processes, the thoughtful use of resources and the environment, and especially the unbounded passion for sports and mountains, are all at the basis of Oberalp’s company culture.
This page is for you if
-you want to know more about our engagement into sustainability topics,
-read up about our open positions,
-discover latest innovations regarding materials,
-read inspirational mountain stories and
-deepen our company culture.
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