Strategy Analyst

The Canadian Commercial Strategy and Growth Enablement team turns Numerator’s data into market intelligence, thought leadership and commercial content that strengthens our position in the Canadian marketplace.

As Strategy Analyst, Canadian Consumer Intelligence and Thought Leadership, you will analyze consumer, purchase, survey and market data to identify emerging trends and explain why they matter. You will contribute to thought leadership, marketing content and sales enablement by developing clear, evidence-based points of view and translating them into compelling stories. This is an early-career role for a strong analyst who is curious about Canadian consumers, comfortable working with data and motivated to grow as an insight storyteller. You will work closely with senior team members and partners across Marketing, Sales, Client Success, Solutions Consulting and Research.

This is an established role within the Canadian Strategy and Solutions team.

• Analyze Numerator purchase, consumer and survey data to identify meaningful behavioural shifts, category trends and market opportunities.

• Conduct analysis for recurring and event-driven thought leadership reports, presentations, executive briefs and marketing content.

• Develop initial hypotheses and points of view, then refine them with senior team members into clear, evidence-based narratives.

• Translate findings into practical implications and materials for clients, prospects and Numerator’s commercial teams.

• Monitor Canadian retail, CPG, cultural and economic developments and incorporate relevant context into consumer analysis.

• Support B2B marketing, product marketing, webinars, social content, sales materials and selected client or industry presentations.

• Track the reach and effectiveness of thought leadership, campaigns and partnership activities, and identify opportunities to improve future content.