Account Director

Client Relationship

ü  Responsible for day-to-day relationship with key contact (ie. The ‘owner’ of the Worldpanel subscription within the client organisation)

ü  Understand what the client’s overall goals and objectives are and the role that different departments and individuals are playing in achieving these

ü  Continue to develop a broader network of contacts with the client while maintaining existing relationships

ü  Utilise high levels of on-site presence to build a reputation as a Trusted Adviser through being a recognised and well known face around the client office

ü  Manage the client’s expectations with respect to the quality, speed and volume of data, and the servicing they are entitled to

ü  Resolve dissatisfaction if it arises, acting rapidly to resolve disagreements and not avoiding difficult issues

ü  Resolve workload capacity issues if they arise, negotiating with client stakeholders to establish priorities

 

Account Handling

ü  Manage the account administratively, dealing with internal departments such as accounts and operations to make sure communication and dispatches to the client are professionally and accurately handled

ü  Ensure contractual obligations are known and adhered to, escalating issues if required in good time

ü  Actively contribute to monthly forecasts in line with the revenue phasing done

ü  Identify revenue gaps and plans for closing these over the course of the year, communicating status and priorities both upwards and downwards

ü  Prepare proposals both in response to client briefs and proactively follow up and close these proposals in order to achieve revenue targets

ü  Seek to deliver benefits led solutions in your proposals, encompassing the full range of KWP services

ü  Look for revenue opportunities outside of your main contact

ü  Manage and plan the account resource to avoid drops in service quality

ü  Ensure appropriate inductions and training programmes are provided to client users

 

 

 

 

Service Development

ü  Highlight and escalate client concerns with any Worldpanel services to aid senior management with prioritising investment and development efforts

ü  Proactively seek and share intelligence from clients about other services they purchase and their current or future needs which could be met with Worldpanel developments

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Basic Data & Tracking

ü  Ensure regular deliverables are dispatched on time and accurately by line reports or support departments. Take ownership of finding solutions if errors occur or processes break down

ü  Proactively identify opportunities to evolve our deliverables as new technology or tools become available and/or as client businesses change focus or structure

 

Analysis & Insight

ü  Discuss briefs with client contacts striving to make them more business question driven and less prescriptive

ü  Manage larger projects making sure that key milestones are hit, appropriate resource is available and that the client is kept up-to-date at all times

ü  Prepare and deliver presentations, demonstrating personal credibility and showing value for money from the Worldpanel services purchased

ü  Draw from all Worldpanel services purchased in order to provide clients with a wider context and where possible, reference other studies clients have conducted

ü  Build category, cross category and industry knowledge from project to project making sure previous learning is built upon and shared fully

 

 

Team, People & Self Development

ü  Conduct and take part in performance management using the online appraisal system

ü  Set, monitor and evaluate SMART objectives for line reports

ü  Give constructive feedback, both praising and identifying things which could be improved. Address performance issues in a professional and timely fashion

ü  Coach and train line reports, and other team members – sharing knowledge, encouraging a culture of learning and positive development

ü  Discuss your direct report’s personal development and ensure that they have a completed PDP which should include stretch and development objectives

ü  Discuss your personal development with your line manager and be responsible for ensuring that you complete and implement PDP – which should include your stretch and development objectives

ü  Attend relevant training, seeking out opportunities to develop further and grow your knowledge about our industry, clients and capabilities

ü  Take part in the graduate recruitment process to enable us to attract and secure high calibre Category Analysts into the business