Senior Associate Marketing

Location
Mumbai
Workplace
On-site

About this role

A. The opportunity -

NBBL is looking for a creative and execution-oriented social media professional to own the end-to-end management of NBBL’s social media presence. The role requires driving content strategy, agency management, community engagement, innovation and platform growth while delivering measurable business impact.

B. Key Responsibilities -
  • Own the end-to-end management of NBBL and Bharat Connect’s social media channels.
  • Develop and execute monthly content calendars aligned with business and marketing priorities.
  • Work closely with creative agencies to deliver high-quality, on-brand content and ensure timely execution.
  • Monitor agency performance, provide creative direction and drive innovation through platform-first and trend-led ideas.
  • Identify opportunities to increase engagement through topical content, campaigns and community interactions.
  • Track and improve key social media KPIs including follower growth, engagement, reach, impressions and video performance.
  • Analyze platform insights and recommend optimization strategies based on data.
  • Coordinate with internal stakeholders across marketing, product, PR and business teams to deliver integrated campaigns.
  • Stay updated on emerging social media trends, formats and best practices.

C. Key skills and experience required -
  • Relevant experience in social media or digital marketing.
  • Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
  • Excellent copywriting, storytelling and content planning skills. 
  • Experience managing agencies and cross-functional stakeholders.
  • Creative thinker with a strong analytical mindset and a passion for building engaging digital communities. Success Measures
  • Growth in followers and community engagement.
  • Improved reach, impressions and content performance.
  • Timely execution of content calendars and campaigns.
  • Strong agency management and delivery excellence.
  • Innovative ideas that enhance brand visibility and audience engagement.
  • AI-enabled mindset with the ability to leverage AI tools and insights to drive smarter decision-making and enhance outcomes.


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