Specialist II, Brand Marketing, TW GC

Responsibilities:

• Develop and execute integrated Brand Marketing plans grounded in deep consumer insights, with primary responsibility for Running and Training. Translate Global/GC strategies into locally relevant campaigns and experiences that drive brand inspiration and business impact.
• Lead cross-functional collaboration across Marketing, Marketplace, and other key partners to align priorities, clarify roles and responsibilities, and deliver against shared objectives.
• Identify and maximize local athletes, communities, moments, and marketplace opportunities to bring brand stories and product innovation to life authentically.
• Lead agency partners across strategy, production, and events, ensuring strong execution against the brief, timeline, budget, and brand standards.
• Proactively communicate plans, progress, opportunities, and risks to ensure alignment and enable effective decision-making across teams.

Requirements:

• Bachelor’s degree or above, with a minimum of 5 years of relevant experience in Marketing, Brand Communication, Product Marketing, Consumer Experience, Event Marketing, or O2O consumer journey planning.
• Solid experience working with cross-functional teams and driving projects from strategy through execution.
• Strong understanding of consumers, sport, culture, and marketplace dynamics, with the ability to translate insights into actionable marketing ideas.
• Excellent project and time management skills, with strong ownership, attention to detail, and a results-oriented mindset.
• Clear and effective communicator who can work collaboratively across different functions, levels, and external partners.
• Proactive, adaptable, and comfortable navigating ambiguity in a fast-moving environment.
• Strong team player, passionate about sport, and a genuine brand advocate.