Local Intent Data Mining Specialist
About this role
About NewsBreak
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about
About the role
You will build the systems that understand what local consumers actually want — turning raw queries, behavior, and context into structured intent. This means query understanding, user-intent classification, semantic search, and the intent taxonomies and interest graphs that power discovery across local categories. You will bring LLMs into production, not the lab, to make local search and recommendations genuinely understand consumer intent.
What you'll do
- Build query-understanding, user-intent classification, and semantic-search models for local consumer demand.
- Design and grow intent taxonomies and interest graphs over local categories and merchants.
- Ship LLM-powered features into production for search and recommendations at consumer scale.
- Work with embeddings, retrieval, and NLU to connect messy consumer language to local supply.
- Define metrics and run experiments that tie intent quality to downstream conversion.
What we're looking for
- 5+ years as an Applied Scientist or ML Engineer on query understanding, intent, semantic search, or NLU.
- Production experience shipping models that serve real users — not purely offline or research work.
- Hands-on with embeddings, semantic search, intent classification, taxonomy, or interest-graph construction.
- Experience bringing LLMs into production systems.
- Comfort working at consumer-internet data scale.
Nice to have
- Background at Google Search / Ads quality, Meta, TikTok, Pinterest, DoorDash, Instacart, Amazon Search/Alexa, or Apple.
- Built a user-intent taxonomy or interest graph at a consumer internet company.
- Consumer-intent or personalization work specifically at a local platform (DoorDash, Instacart).
Company at a glance
NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives.
Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities.
We are always looking for great talents. Contact us via [email protected]
Our website
https://www.newsbreak.com/about
Creator Program
https://www.newsbreak.com/creators
Publishing Platform
Android App Download
https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=en
iOS App Download:
https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8
Top Benefits
- Discretionary Bonus
- Stock Options
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