Brand Manager - PURINA AOA
About this role
Nestlé Purina Petcare AOA
Location: Changi Business Park, Singapore
5+ years of experience
Position Summary
At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.
As a Brand Manager, this role will lead the brand strategy, communications, product and packaging development. The Brand Manager will also be the lead across AOA – covering markets including Oceania, Middle East, Asia, Greater China Region and Korea. Brand Managers must be able to engage and inspire others both cross functionally and in the local markets.
A day in the life of a Brand Manager…
- Develop Brand Strategy: Analyse business and consumer trends, identify key issues affecting your brand, build and execute innovative brand plans. Demonstrate above average consumer insight/strategic brand building capability and possess effective project management skills.
- Build Great Brands : Implement growth strategies via 3 year brand plan and yearly implementation plan. Develop or apply (locally aligned or global) brand essence, vision and manifesto. Create strategies to win at the first and second moment of truth (product and packaging). Create effective brand strategies in collaboration with category to delight shoppers.
- Develop Compelling Communications : Responsible for developing the Big Idea, Campaign Idea, engagement strategies, implementation and tracking effectiveness with support and guidance from the Marketing Manager.
- Deliver Growth Through Innovation and Renovation: Responsible for the delivery of a 3 year consumer and technically validated category innovation plan. Identify new, consumer insight driven, innovative ideas to drive brand growth. Develop new product ideas, renovation to current products and strategies. Demonstrate vision and leadership in building of long-term I&R Pipeline.
- Leadership: Key leader of cross-functional internal (and external, including agency) teams in the development and execution of marketing plan strategies. Identify gaps and opportunities for markets and find synergies to create win-win situations to ensure needs of the markets are delivering to overall business objectives. Deliver cross functional alignment to aligned brand strategies and implementation plans.
What will make you successful...
- 3-5 years experience in marketing and/or generating demand functions at Nestlé or equivalent FMCG
- Experience working in cross functional teams
- Successful experience in project management.
- Successful experience in achieving goals through working with others (ie not sole contributor).
- Brief writing, agency management, and successful creative campaign execution.
Company at a glance
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.
Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
House rules: https://nes.tl/HouseRules
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