Senior Strategy Planner
About this role
Job Description:
Key responsibilities:
Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research, cultural analysis, brand strategy, brief writing, development of creative work and the evaluation of its effectiveness
Shows the ability to consistently execute in the analysis, conception and execution of projects designed to deliver insights about the brand and the target
Serves as a source of data and analysis on brand and consumer issues
Develops collaborative relationships within the agency and partners
Shows initiative and tenacity in attacking assignments
Demonstrates and fosters a collaborative work environment in which ideas flourish
Location:
Shanghai - Haisu PlazaBrand:
IsobarTime Type:
Full timeContract Type:
Fixed Term Contract （固定期限）Company at a glance
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
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