Digital Media Specialist, Programmatic & Digital Direct Buy

Budapest - Kacsa utca 15-23 · On-site

About this role

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description:

Key responsibilities:
Supports in the delivery of Programmatic, Social or Search campaigns
Applies daily campaign pacing adjustments to deliver campaign budgets and performance
Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Works closely with Account Managers to set up campaigns across various platforms
Manages the time management flow, from delivery of creative assets to setup the campaigns on time

Location:

Budapest

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Company at a glance

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Founded1988
Team Size10,001+ employees
WorkspaceOn-site
IndustryBusiness Consulting and Services
Location
Budapest, Central Hungary, Hungary
Websitemerkle.com
LinkedInLinkedIn

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