Product Marketing Manager

What we're looking for:

We need someone with 5+ years of experience in product marketing at a high-growth B2B tech startup who has a track record of positioning complex data/analytics platforms for enterprise buyers. You should be comfortable owning mid-to-bottom funnel conversion — from positioning and messaging to sales enablement and launch execution — and have measurable impact on win rates, conversion, or influenced pipeline. Bonus points if you have experience in AI/data/research-tech categories or marketing to CPG/consumer brand audiences.

What you'll do:

Own positioning and messaging for Merciv's platform — building value maps that ladder every capability to a quantified outcome for enterprise consumer insights buyers

Run go-to-market for new features and capabilities, including launch narrative, tiering, and cross-functional coordination across Product, Sales, and Marketing

Build and maintain sales enablement assets: pitch narratives, decks, one-pagers, battlecards, objection handling guides, demo scripts, and a demo video library

Create mid-to-bottom-funnel content including solution pages, use-case pages, demo narratives, case studies, and comparison content that converts interest into pipeline

Keep competitive intelligence sharp — vs. generic AI tools, social listening platforms, and direct competitors — and feed insights back into messaging and product roadmap

Run win/loss analysis, buyer interviews, and usage research to ground positioning in reality and inform product direction

Partner directly with the product team as capabilities are developed, ensuring what we build and how we talk about it stay in lockstep

Flex into adjacent work where it moves the number: website conversion, demand campaigns alongside Product Growth, events and webinars