Agency Lead, GTM
About this role
Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.
The RoleAs an Agency Lead, reporting into VP, GTM, you will generate qualified pipeline for Measured by activating our partner ecosystem including media platforms, media agencies, and consulting firms with core responsibilities including:
● Partner Pipeline Development: Generate and qualify new opportunities by building relationships across the partner landscape: media agencies (holding companies and independents), and boutique consulting firms (e.g., AlixPartners), and media platforms (Meta, Google, Pinterest, Snap).
● Ecosystem Evangelism: Serve as the subject-matter expert on Measured to commercial teams across the ecosystem, driving awareness and enthusiasm that fosters introductions to Measured and to partners’ clients.
● Pipeline Generation: Meet and exceed partner-sourced pipeline targets to contribute to Measured’s growth.
At Measured, we equip every team member with best-in-class technology to fuel extraordinary outcomes. We expect our team to continuously evolve alongside these tools, using AI as a partner for momentum and innovation — raising the bar on everything we build. Our people own the final voice, judgment, and accountability behind every deliverable.
Key Responsibilities● Achieve monthly and quarterly partner-sourced pipeline generation goals.
● “Walk the halls”—maintain a regular cadence of engagement across partner commercial teams to stay top of mind.
● Serve as Measured representative to partner commercial teams, equipping partner sellers and consultants to position incrementality and refer opportunities.
● Identify and activate all sources of partner-driven leads—platforms, agencies, and consultancies.
● Drive awareness and enthusiasm for Measured that translates into warm introductions to partners and their clients.
● Accurate pipeline forecasting and reporting on partner-sourced opportunities.
● Feedback loop to Sales, CS, Marketing and Product.
● Build expertise on Measured products and services.
● Operate in service of Measured company mission/OKRs.
● 7+ years’ experience in partnerships, channel development, agency or platform sales, or business development, with a successful track record of generating pipeline or revenue.
● Established relationships across media platforms, agencies, and/or consulting firm strongly preferred.
● Motivated self-starter with a strong desire for progress.
● Strong technical aptitude.
● Successful record as part of a high growth company.
● Strong communication, presentation, and consultative relationship-building skills.
● Comfortable serving as an SME and evangelist to external commercial teams.
● Independent decision maker. Can take calculated risks and deal with ambiguity.
- Team player. Acts to best serve team goal and company mission
- Minimum BA/BS or equivalent
- Takes initiative to improve and try new things
- Comfortable with rapid change
- Values diversity and integrity
1. 7+ years in partnerships, channel sales, or BD — with a proven track record of generating pipeline or revenue (not just managing accounts).
2. Existing relationships across media agencies, platforms, or consulting firms — holding companies, independents, Meta/Google/Pinterest/Snap, or firms like AlixPartners.
3. Partner pipeline generation experience — candidates should be able to speak to specific pipeline targets they've owned and hit.
4. Ecosystem evangelism / enablement — experience equipping partner sellers or consultants to refer/position a product (not just selling directly).
5. "Walk the halls" relationship style — high-cadence, proactive relationship maintenance across a broad partner landscape (vs. reactive account management).
6. Pipeline forecasting and CRM discipline — accurate reporting on partner-sourced opportunities.
7. Marketing measurement or ad tech fluency — familiarity with incrementality, media mix modeling, or performance marketing will dramatically shorten ramp time.
8. Full-funnel media ecosystem literacy — understanding of how agencies, platforms, and brands interact commercially.
9. Remote discipline with NYC or West Coast proximity — for in-person partner engagement in key markets.
10. Cross-functional feedback loop experience — comfort channeling partner insights back to Sales, CS, Marketing, and Product.
Perks- 100% Remote
- Competitive Total Rewards and flexible paid time off
- Opportunities to give back through Measured for Good
- Engaged, diverse, and curious culture
- Award-winning technology powered by an agile, collaborative team
Company at a glance
Measured gives marketing and finance a shared view of marketing’s incremental impact, so they can remove waste and find growth by knowing where to find it.
Companies can’t be sure what marketing actually does for the business and a lot of advertising doesn’t contribute to your growth. Traditional measurement relies on correlation, slow models, or fragmented reporting that doesn’t match how companies make decisions.
Measured fixes that by quantifying the financial impact of marketing across online and offline channels in one shared view. Marketing leaders and finance teams can see what’s driving incremental growth, what isn’t, and what to do next.
We do this by combining incrementality testing, media mix modeling (MMM), and attribution data in one system, delivered through our platform and by measurement experts who work alongside our customers.
That proof builds trust. Trust creates alignment. And alignment lets companies invest in growth, without the guesswork.
Top Benefits
- 100% Remote
- Competitive Total Rewards
- Flexible Paid Time Off
- Opportunities To Give Back Through Measured For Good
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