Senior Manager, Practice Growth Marketing

Description

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

MDVIP is seeking a Senior Manager, Practice Growth Marketing to own the design, execution, and optimization of fully integrated growth strategies for MDVIP affiliated physician practices. This role goes beyond traditional campaign execution, serving as a strategic growth partner to physicians by evaluating operational readiness, local market dynamics, brand presence, and community opportunities to drive patient acquisition and sustainable practice growth.

The ideal candidate brings a holistic, business first mindset, combining brand, field, and integrated marketing expertise with strong program management, cross functional collaboration, and attention to detail. This individual will manage multiple concurrent practice growth initiatives, balancing strategic planning with hands on execution, budget ownership, and performance analysis.

Key Responsibilities

• Build, execute, and manage holistic, market-specific growth plans for new and existing MDVIP-affiliated practices, tailoring strategies to each physician and local market.
• Serve as a primary growth consultant to assigned practices, assessing strengths, weaknesses, local presence, messaging alignment, and operational readiness prior to and throughout marketing activation.
• Design and lead fully integrated, multi-channel growth initiatives, incorporating paid, organic, field, community-based, and partnership-driven tactics alongside traditional marketing efforts.
• Identify and activate non-traditional growth opportunities such as community partnerships, local events, speaking engagements, referral networks, and organic storytelling, while ensuring compliance with healthcare marketing and solicitation guidelines.
• Own budget planning, tracking, pacing, and reporting, maintaining accurate campaign and financial trackers with a high degree of precision.
• Partner cross-functionally with marketing, operations, analytics, regional teams, compliance, and external vendors to ensure seamless execution and alignment with business objectives.
• Analyze performance data, prepare post-campaign retrospectives, and translate insights into actionable recommendations and continuous optimization.

Key Competencies

• Integrated Growth Strategy: Ability to think beyond individual channels and determine the right mix of approaches for each market and practice.
• Strategic & Tactical Balance: Comfortable owning strategy while remaining hands-on with execution and follow-through.
• Cross-Functional Leadership: Proven ability to influence and collaborate with diverse stakeholders without direct authority.
• Exceptional Organization & Attention to Detail: Highly fastidious approach to budget management, trackers, reporting, and execution accuracy.
• Analytical Mindset: Comfortable using data and insights to inform decisions, measure outcomes, and optimize performance (advanced BI not required).
• Adaptability: Ability to adjust plans quickly in response to changing market conditions or priorities.
• Communication & Presence: Confident, clear communicator capable of engaging senior stakeholders, including physicians.

Requirements

Required Qualifications

• Bachelor’s Degree or equivalent
• Seven (7) years of experience in integrated, brand, field, or growth marketing roles.
• Experience managing complex, concurrent programs with multiple dependencies and stakeholders. 
•  Demonstrated ownership of budgets, tracking, reporting, and post campaign analysis.

Preferred Qualifications

• Experience working within regulated or highly compliance-driven environments (healthcare, financial services, etc.).
• Exposure to physician practice operations, primary care, or healthcare services.
• Experience with local or field marketing, community-based marketing, and market-specific growth strategies.
• Experience leveraging AI enabled marketing tools to improve productivity, planning, or performance analysis.

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.

If you require accommodations during the application or interview process, please let us know, and we will be happy to assist.

Our compensation reflects the cost of labor across appropriate US geographic markets. Pay is based on several factors including but not limited to market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. The company offers the following benefits for this position, subject to applicable eligibility requirements. Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.