Consumer Market Insight Manager
About this role
Job Description:
Key Responsibilities
Drive Consumer & Market Understanding
• Lead consumer, customer and market research to uncover growth opportunities.
• Monitor market dynamics, competitors and emerging pet owner trends.
Enable Data-Driven Growth
• Partner with CRM, Digital and Data teams to leverage first-party data.
• Support segmentation, journey mapping, engagement and loyalty insights.
Accelerate Innovation & Decisions
• Support innovation pipeline through insight-led opportunity identification.
• Lead concept, communication and consumer validation studies.
Build Insight Capability
• Champion consumer-centric thinking across the organization.
• Bring new methodologies, tools and AI-enabled approaches to insights.
What Are We Looking For?
Experience
• 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
• FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
• Strong ability to influence business decisions and senior stakeholders.
Capabilities
• Strategic thinking and business acumen
• Consumer centricity and curiosity
• Data analytics and insight generation
• Storytelling and executive communication
• Collaboration, learning agility and growth mindset
Company at a glance
We’re a unified force of 170,000+ Associates, taking action every day toward the world we want tomorrow.
Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future.
Quality - The consumer is our boss, quality is our work and value for money is our goal.
Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure.
Efficiency - We use resources to the full, waste nothing and do only what we can do best.
Freedom - We need freedom to shape our future; we need profit to remain free.
Note to Parents
https://www.mars.com/about/policies-and-practices/note-to-parents/np-english
For more information, please visit mars.com.
Follow us: facebook.com/mars, twitter.com/marsglobal, instagram.com/marsglobal/, youtube.com/mars
For more information about careers at Mars, please visit careers.mars.com
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Mars, Incorporated is not responsible for any content or activity made available via third party sites or services.
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