About this role
Primary Function:
As Business Line Manager - Parts, you own commercial performance, catalog strategy, and growth of our aftermarket parts and third-party component offering. Rather than managing a standalone facility, this role focuses on turning market insight into revenue—identifying what complementary products our customers are already buying elsewhere, importing or sourcing them, and bundling them into a convenient, one-stop-shop experience.
This role carries line-level financial accountability for revenue, margins, and inventory health, leading through influence to align Sales, Operations, Procurement, and Finance around a highly efficient distribution model.
The ideal candidate is a mature, data-driven, strategic thinking with a proven ability to scale and grow the parts and aftermarket business. The ideal person will be resourceful, a self-starter, innovative, someone experienced in customer-facing roles and forward-thinking.
Qualifications and Educational Requirements:
- A bachelor’s degree in business, engineering, or related, and/or equivalent relevant experience; MBA an asset.
- Minimum 5+ years’ experience in sales, product, operations, aftermarket
- Experience in manufacturing or industrial industry preferred
- Proven strong written and verbal communication
- Strong analytical and problem-solving ability
- Demonstrated financial accountability for a product line or business unit
- Proven ability to influence cross-functional teams and drive business outcomes (Sales, Operations, Engineering, Procurement, Distribution)
- Strong background in pricing strategy, inventory management, and demand planning
- Demonstrated experience leading and coaching teams
- Computer aptitude and MS Office skills - Advanced Excel Skills preferred
- Experience with using ERP/ inventory system (Syspro preferred)
- Able to work independently with minimal oversight
- Ability to travel often, up to 25-50% to customer sites, primarily domestic
- Occasional international travel as required
- Valid driver’s license with a satisfactory driving record required
- Clear Background Checks - Credit and Criminal (required)
- Eligible to work in Canada
Preferred Functional Experience:
- Strategic planning and business plan development
- Sales and promotional program development
- Market analysis/ competitive intelligence
- Annual and mid-term budgeting
- Exposure to procurement/ supplier management
- New SKU or product launch introductions (NPI)
- Channel pricing differentiation (jobber/ wholesale/ retail)
- Demonstrated KPI fluency - turns, fill rate, obsolescence, gross margin
- Cataloging, e-commerce, or website data maintenance
Responsibilities, Skills, and Competencies:
- Financial
- Responsibility: revenue, gross margin, contribution, and inventory health.
- Approve pricing changes, promotions, and stocking commitments within delegated authority limits.
- Pricing Strategy
- Set list pricing, customer- and channel-specific pricing tiers, MOQ rules, and discount policies.
- Refresh pricing on a defined cadence. Monitor competitor pricing and elasticity.
- Approve price list changes and customer-specific exceptions within authority.
- Own margin floors below which sales cannot quote without approval.
- Stocking & Assortment
- Decide which SKUs are carried, target stocking levels, and which SKU to source versus make.
- Drive SKU rationalization (add, cut, consolidate).
- Own service-level targets by SKU class (A/B/C).
- Approve new SKU adds, discontinuations, and target stock levels.
- Set reorder points and safety-stock policies with Procurement and Operations.
- Demand Forecasting
- Produce and maintain the demand forecast for the line.
- Reconcile top-down (market) and bottom-up (account) views.
- Update forecast on monthly basis.
- Own the official forecast number used for purchasing and S&OP.
- Customer Discovery & Voice of Customer
- Visit target customers on a defined cadence to learn: what they buy, what they wished we carried, what they buy from competitors, what pricing/ service looks like in the field.
- Synthesizes findings into stocking and pricing actions.
- Own the customer visit plan and the Voice of Customer backlog feeding decisions.
- Customer/ Account Strategy
- Define segmentation of the spare parts customer base (e.g. key accounts, OEM vs. distributor vs. end-user), and value proposition by segment.
- Approve segmentation, target account list, and channel terms.
- Sourcing/ Vendor Mix (Parts We Resell)
- Decide which suppliers to buy from based on cost, quality, lead time, exclusivity, and margin.
- Negotiate commercial terms with key vendors alongside Procurement.
- Approve supplier additions and changes for the line.
- Set vendor performance thresholds.
- Internal Make-Parts Coordination (Part We Make)
- Collaborate with Operations on capacity, MOQ, and lead time to ensure spare parts line is a reliable customer of the plant.
- Provide forecast horizon Operation needs.
- Recommend which parts to continue making vs. shifting to buy on a TCO basis.
- Marketing & Sales Enablement
- Own the sales collateral, catalog content, price sheets, and any promotional programs for the line.
- Brief Sales on new SKUs, price changes and competitive moves.
- Approve catalog content and promotional calendar.
- Competitive & Market Intelligence
- Track competitor product offerings, pricing, lead times, and channel moves.
- Track market sizing and growth by segment.
- Brief leadership on quarterly basis.
- Own the competitive intelligence file for the line.
- Reporting & Cadence
- Run a monthly business review for the line covering: financials, inventory health, customer activity, pipeline, and risks.
- Maintain a single, accurate and up-to-date dashboard for leadership for quick access.
- Own the dashboard definition and source-of-truth.
- Cross-functional Leadership
- Act as liaison between Sales, Operations, Engineering, Procurement, and Finance for all inquiries that are spare parts related.
- Resolve trade-offs (e.g. service level vs. inventory dollar value) within the business unit.
- Final decision authority on cross-functional trade-offs scoped to this line to ensure consistency with corporate policy.
- Other duties as assigned.
- Able to lift up to 15lbs; may work in hot areas 5%, noise 0%.
- Participate actively in Health & Safety programs, 5S activities, and continuous improvement initiatives.
Measures of Success (Key Performance Indicators):
Current Core Metrics
- Growth and Commercial Performance
- Aftermarket revenue growth (% YoY)
- Gross Margin % and contribution margin
- Share of wallet/ customer penetration
- Revenue by segment
- Customer and Market
- Fill rate (service level)
- NPS (top accounts)
- Competitive win rate/ price index
- Number of customer visits per quarter
- Voice of Customer items closed
- Inventory and Operational Effectiveness
- Inventory turns and working capital efficiency
- Obsolescence % and slow-moving inventory reduction
- Stockout rate for critical A-items
- Same day Shipments
- Execution and Business Health
- Forecast accuracy
- SKU productivity and assortment effectiveness
- New SKU performance and commercialization success
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