Senior CRM Manager Data & Automation (m/w/d)

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value


• Own CRM performance across three brands and three markets end to end


• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)


• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient


• Use Claude as your default tool for copy, creative briefing, and campaign production


• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)


• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting


• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.


• Already using Klaviyo MCP or genuinely eager to work this way


• Very strong analytical mindset: you think in segmentation logic and test hypotheses


• Comfortable in Klaviyo's templating language (HTML+Liquid)

Nice to have:

• Basic scripting (Python/JS) for data exports and automation


• Experience with SMS as a channe


• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.


• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.


• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.


• A new sport every month that we try out together in the Lyto Athletics Club.


• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.


• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.

We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.