Area Manager

Empowering women, transforming the world. 

For 37 years, Lorna Jane has led — not followed. We're the inventor of activewear, a founder-led brand with a 98% female workforce, and a belief system built on Move. Nourish. Believe. Now we're looking for an Area Manager with fire in the belly to lead 8 stores across Auckland and wider North Island.  

The Role 

This isn't a first step into multi-site leadership — it's the next level. You'll own the results, targets and KPIs across your portfolio, backing your Store Leaders to deliver exceptional customer experiences and standout visual merchandising, while thinking outside the box to drive sales. 

Your week has rhythm: an admin day to plan and set your team up for success, then four days on the road — in stores, with your people, where the results are made. You'll partner with your Community Manager to bring events to life that generate real revenue, and you'll keep the fundamentals sharp: shrink, wage percentage, and the people side of the business. 

This role reports to the Regional Manager and comes with genuine scope to make it your own — with the flexibility to grow beyond its initial term for the right person. 

What You Bring 

• Genuine multi-site retail leadership experience — you've already led more than one store.  
• Extensive sales management background and strong commercial acumen 
• Proven ability to lead, motivate and develop high-performing teams 
• Sharp planning, time management and data-driven decision-making 
• A current driver's licence and genuine willingness to travel across your portfolio 
• Nothing holds you back — flexible, adaptable and ready for the challenge of a role that moves fast 
• Genuine flexibility to work some weekends, as events with your Community Manager come to life outside standard hours 

What You'll Get 

• Vehicle allowance 
• Overnight allowance for regional travel 
• Phone and laptop provided 
• A genuine opportunity to shape the role and grow with the business 

Why Lorna Jane 

We're not a brand that leads with discount, and we're not chasing trends. We're a catalyst for positive change in women's lives — in our stores, our communities, and the way we do business. If you're hungry for success, accountable, and ready to challenge the status quo, we want to hear from you. 

Apply now and bring your fire in the belly to a brand built on 37 years of conviction.