About this role
Key Responsibilities:
Requirements:
- Strategic Physical Footprint: Design and execute the annual offline roadmap, identifying high-intent locations (CBD roadshows, mall pop-ups, university activations) to hit aggressive New-to-Broker (NTB) targets.
- End-to-End Campaign Management:Own the full lifecycle of offline activations—from from site scouting and permit negotiation to booth design, logistics, and real-time lead generation.
- Optimization of the “Offline Funnel”:Treat physical spaces like a digital landing page. Constantly A/B test booth layouts, pitch scripts, and QR code incentives to increase the conversion rate from foot traffic-funded accounts.
- Vendor & Asset Management:Source and manage premium vendors for booth fabrication, logistics, and F&B. Maintain an inventory of marketing assets and ensure brand consistency across all touchpoints.
- Field Sales Leadership:Recruit, train, and manage a high-performing team of brand ambassadors and part-time staff. Create “playbooks” for field execution to ensure every interaction reflects Longbridge’s premium standards. Drive daily and weekly sales KPIs including registrations, funded accounts and activation metrics. Monitor on-site performance and implement strategies to improve conversion rates. Provide sales training, coaching and performance feedback to team members
- Cross-Functional Synergy:Partner with the Digital Growth team to create O2O (Offline-to-Online) loops and collaborate with Compliance/Legal to ensure all field activities meet MAS (Monetary Authority of Singapore) guidelines.
- Data-Driven Reporting:Track and report on CAC (Customer Acquisition Cost) and LTV (Lifetime Value) of offline cohorts, justifying budget spend through rigorous attribution analysis.
Requirements:
- 2+ years of experience in sales experience — preferably in financial services, fintech, insurance or banking.
- Proven track record in independently leading offline user acquisition projects (e.g., street activations, corporate roadshows, mall pop-ups).
- Ability to build scalable processes amid ambiguity. Experience in managing external resources (vendors, contractors) and cross-departmental collaboration (Marketing, Legal, Product).
- Strong commercial acumen, with expertise in macro-level planning and orchestration.
- Thrives in fast-paced, multicultural settings; comfortable working on-site in retail and event environments.
- Exceptional ownership, self-motivation, resilience, and learning agility.
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