About this role
- Budget Management & Business Modeling: Lead the formulation and oversight of monthly and annual budgets for Singapore and U.S. markets. Continuously monitor budget execution and deliver Budget vs. Actual variance reports, including market cadence, campaign execution, and channel efficiency.
- Business Approval & Financial Risk Management: Review contracts, payments, and marketing project proposals to ensure regulatory compliance and financial soundness. Identify financial risk exposures within marketing expenditures, intervening early in the business cycle to mitigate potential losses. Standardize expense-approval workflows, strengthen internal controls, and streamline business-finance processes to improve cross-departmental collaboration.
- End-to-End Project Finance Oversight: Provides comprehensive financial support across marketing campaigns and user-growth initiatives, including pre-launch appraisal (ROI forecasting), ongoing monitoring (budget consumption and financial metrics), and post-completion review (ROI realization and performance attribution). Proactively align with business teams on key financial metrics, providing timely feedback to avoid unnecessary waste or inefficiency. Build and maintain financial models for campaigns, continuously accumulating and refining benchmark data and financial models to fit new marketing scenarios over time.
- Business Decision Support & Management Analysis: Engage substantively in business reviews, project initiations, contributing a financial perspective throughout the strategy-formulation process rather than retrospective analysis. Produce regular management reports on local-market user growth, leveraging core metrics such as LTV, CAC, and ROI to assess business health. Develop financial "North Star" metrics framework spanning the full range of marketing activities, including Feed ads, KOL partnerships, Brand & marketing campaigns.
- Essential Requirements: Bachelor's degree or above in a finance-related discipline (Finance, Accounting, Data Analytics, or equivalent); professional certification (CPA / ACCA / CMA) preferred. 3–5 years of experience in Finance Business Partnering or FP&A, with a demonstrated track record in full-cycle budget preparation, variance analysis, and business-model development. Experience within the internet, brokerage, or fintech sectors is a plus.
- Professional Competencies: Proficiency in Excel for budget modeling and data analysis; SQL capability preferred. Sound familiarity with core user-growth finance metrics such as LTV, CAC, and ROI, with prior experience in the financial analysis of internet marketing campaigns is a plus.
- Language & Communication: Fluency in both English and Mandarin is required, including the ability to independently author bilingual business documents and collaborate effectively across cultures. Strong analytical and logical reasoning, with the capacity to convey financial insights persuasively to business stakeholders and drive cross-functional decisions.
- Personal Attributes
- Self-Motivated: Takes initiative to identify, define, and resolve issues independently, rather than awaiting direction.
- Business-Oriented: Operates as a strategic partner committed to advancing business objectives.
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