About this role
Key Responsibilities
- Develop and execute digital marketing strategies aligned with company objectives.
- Manage and grow the company's social media channels.
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other digital platforms.
- Monitor campaign performance and optimize ROAS, CTR, CPC, and conversion rates.
- Analyze digital marketing data and prepare performance reports.
- Conduct market and competitor research to identify new opportunities.
- Collaborate with content, design, sales, and other teams to deliver effective campaigns.
- Stay up to date with the latest digital marketing trends, tools, and best practices.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Previous experience in digital marketing.
- Hands-on knowledge of Meta Ads, Google Ads, and TikTok Ads.
- Strong analytical and data interpretation skills.
- Good understanding of SEO and digital analytics tools.
- Excellent communication and organizational skills.
- Creative mindset with strong attention to detail.
- Ability to work independently and as part of a team.
- Good command of English is a plus.
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