Marketing Creative Team Lead
About this role
MARKETING | MAKING THINGS BETTER BY MAKING BETTER THINGS.
THE OPPORTUNITY:
Marketing matters and we use it across all of our brands to share why "Life's Better in a T-shirt." We're looking for a creatively driven, detail-oriented leader who is ready to guide our creative team, elevate our brand assets, and help us continue to WOW Our Customers.
The Marketing Creative Team Lead is part project manager, part people leader, and part brand storyteller. This role leads our graphic designers and content creators while overseeing the creative projects, catalogs, flyers, photography, and brand assets that bring our brands to life. The role plans and helps execute photoshoots (both in our photo studio and on location), partners with our brand leads to understand vision and direction, and ensures creative work comes together on time to support key marketing and sales initiatives across our Resort and Licensing divisions. This role reports to the Director of Marketing and partners closely with brand team members, Sales, Line Development, and other internal stakeholders, while managing relationships with external contractors, printers, photographers, and videographers to bring creative projects to life.
To be successful in this role, you should have strong leadership and people-management skills, a sharp creative eye, and excellent project management, organizational, and decision-making skills.
If you're ready for a creatively wild ride, step on up to the t-shirt train and see if you may fit us to a tee.
Schedule: Monday-Friday, 8am-5pm
Pay: $55,000 - $60,000
ESSENTIAL JOB FUNCTIONS | Creative & People Leadership + Project Management + Content Production
- Lead, coach, and manage the creative team, prioritizing workload and project assignments that bring our brands to life through catalogs, flyers, photography, and other creative assets.
- Oversee the content creation process end-to-end, including planning and executing photography and photoshoots, coordinating logistics, shot lists, and timelines.
- Safeguard brand consistency across catalogs, flyers, packaging, digital content, photography, and video, ensuring creative work is delivered on time and supports key marketing and sales initiatives.
- Manage team member workload and allocation within Monday.com to support key initiatives across the Resort and Licensing divisions
- Partner with the Director of Marketing on strategy development, project planning, and budget management.
- Manage creative and marketing projects from concept to completion while ensuring creative decisions align with our brands, products, and customers.
- Ensure customers and management are satisfied with all proposed creative and marketing work
- Develop and maintain strong working relationships with reps, internal customers, external customers, and external vendors
QUALIFICATIONS | Strategic Planning Mindset + Creative Leadership + Team Mentality
- Bachelor's degree in business, management, marketing, graphic design, or a related field
- Experience supervising or leading a creative, design, or marketing team
- Experience with project management theory and best practices; familiarity with Monday.com or similar project management tools.
- Experience planning and directing photography/photoshoots, with strong organizational, prioritization, and decision-making skills.
- Strong analytical skills
- Good communication, interpersonal, and leadership skills, go with the flow mentality.
Our culture is one-of-a-kind and truly sets us apart. We are proud of our humble beginnings and non-corporate style. We offer a unique atmosphere, unlike any other manufacturer. We work hard to be the best and we seek only committed individuals that will help move our company forward and embrace our values and culture. Lakeshirts | Blue 84 is one of the largest privately-owned screen-printing manufacturers in the United States, responsible for decorating and distribution of a wide variety of garments for the resort, college and K-12 markets. At our headquarters in Detroit Lakes, MN, we employ over 800 great people, proudly producing 45,000+ garments daily. It's not just a job but a lifestyle. Our job descriptions help support and guide you in the role you play in making our company successful.LIFE'S BETTER IN A T-SHIRT. IT REALLY IS.
Cognitive or Mental Requirements of the Job:
Employee must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, reasoning.
Physical Demands:
NEVER:
OCCASIONALLY: Stand, Walk, Push, Pull, Bend, Twist, Reach, Lift/Carry Up to 10 lbs., Lift/Carry 10-24 lbs., Lift/Carry 25-50 lbs., Lift/Carry Over 50 lbs., Reach Above Shoulder Height, Reach at Shoulder Height, Reach Below Shoulder Height
FREQUENTLY:
CONTINUOUSLY: Sit
NOTE:
This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment
Company at a glance
Lakeshirts is a custom apparel decorating company that started in our owner’s parents’ basement in 1984. We have since grown to an $200 million+ company in a 275,000 square foot facility. Our production floor includes 48 automatic screenprint presses, 32 multi-head embroidery machines, six 60-foot laser appliqué bridges, three sublimation presses, and a number of dogs running around the place.
Lakeshirts sales continue to grow, as does its profitability, due to the hard work and continuous improvement efforts of its 500+ employees and over 60 nation-wide reps.
Lakeshirts provides decorated apparel to thousands of customers in the resort and college markets, being a preferred choice to customers based on its breadth of great designs, great garments in its inventory, and reliable and responsive delivery.
With more than 40 artists on our staff, we create thousands of pieces of art each year, giving each customer a unique look. We have over 100 bodystyles in stock, and each one comes in a multitude of colors, totaling more than 1,000,000 pieces in our inventory.
This is all done in a culture that reflects respect, community, and fun. Our culture is second-to-none and must be experienced to be truly understood. If you happen to be in the lakes area, we invite you to stop in and see for yourself. We always enjoy visits, and we’re proud to show off the community that we’ve called “home” for all of our lives. And if you happen to bring along a Milk Bone or two with you, we know you’ll make some very quick and deep friendships.
Life’s Better in a T-shirt
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