Associate Channel Marketer – Residential / Specialty

About the Company:

Throughout a history dating back to 1881, Bradford White Corporation has been manufacturing some of the most high-performing, technologically advanced, and energy-saving products to the world market. While many manufacturers continue to move production out of the country, we continue to invest in America. 

We are proud to have millions of products installed for millions of satisfied customers all over the world. Our essential products continue to support the health, safety, sanitation, and infrastructure of communities.

For the Bradford White family of companies, customer satisfaction is our greatest reward, and we remain steadfast in our commitment to deliver products that are Built to be the Best®. Today, we employ over 2000 employees with corporate headquarters in Ambler, Pennsylvania, and manufacturing operations in Michigan, Minnesota, Massachusetts, Wisconsin, and New Hampshire.  We also have assembly operations in North Carolina and a distribution and training center in Ontario, Canada. 

Primary Function:

The Associate Channel Marketer – Residential/Specialty will support the day-to-day activities of the Marketing Department and be responsible for ensuring the execution of channel-specific marketing projects related to our residential and specialty product portfolios. These portfolios include products such as gas and electric water heaters and boilers. The Associate Channel Marketer – Residential/Specialty position involves a variety of tasks, including the development of channel-specific marketing campaigns; execution of residential and specialty product launches; the development, management, and maintenance of new and existing marketing assets; and the management of external marketing resources..

 

Responsibilities:

• Developing an in-depth understanding of the key end user groups inside of the Wholesale Channel. Learn why they support the products and brands that they do, what detracts them from supporting products and brands and use this to help the growth and success of the Bradford White Corporation.
• Actively managing the channel-specific marketing project pipeline between Bradford White internal and external marketing resources, sales and product teams and our customers. Collaborating with these cross functional teams is critical to the success of this role.
• Evaluating existing marketing programs like ‘For the Pro’ and evaluate effectiveness and adjust maximizing end user adoption.
• Developing quarterly playbooks to organize product launches, promotions, etc. and communicate with internal and external sales force.
• In-depth product knowledge of our full portfolio of Residential and Specialty products.
• Leading best-in-class product launches for Bradford White’s residential and specialty products portfolio.
• Managing external business partners engaged in the development of Bradford White marketing initiatives.
• Working closely with our eLearning Training Manager/LMS Admin to understand current processes and procedures

 

Job Requirements:

• College and/or Graduate Degree required in Marketing, Business or Communications plus a minimum of two (2) years of corporate marketing or business development experience. Related industry experience a plus but not required.
• Above and beyond customer focus.
• Ability to successfully work with and influence other teams outside of the Marketing team reporting structure.
• Proven work experience as a marketing or business strategist.
• Critical thinking and entrepreneurial mindset
• Strong analytical and consultative skills
• Development and management of strategic marketing and/or business plans.
• Comfort in collaborating with individuals in and out of the company at all levels.
• Excellent written and verbal communication skills.
• Strong independent work skills.