Technical Crane Sales Representative

Location: Edmonton, Alberta
Hours: Monday to Friday, 8:00 a.m. to 4:30 p.m.
Occasional overtime and travel may be required.

About Kristian Electric

Founded in 1964, Kristian Electric Ltd. is a trusted, family-owned Canadian business specializing in overhead cranes, hoists, welding equipment, and material-handling solutions.

With operations across Alberta and Saskatchewan and customers throughout Canada, Kristian Electric continues to grow by providing dependable equipment, technical expertise, and exceptional customer service.

We are looking for a driven and experienced sales professional to help expand our crane business through long-term service agreements, new crane sales, and crane modernization and modification projects.

Position Summary

Kristian Electric is seeking a Technical Crane Sales Representative to join our Edmonton team.

The primary focus of this role will be developing and selling:

• Preventive maintenance and inspection agreements
• New overhead crane systems
• Crane modernizations and modifications
• Hoist replacements and capacity upgrades
• Electrical and mechanical crane upgrades
• Radio remote controls, variable-frequency drives, and control-system upgrades
• Runway, electrification, and material-handling solutions

The successful candidate will identify opportunities, assess customer requirements, develop technical and commercial proposals, and work closely with engineering, service, production, and project-management teams to deliver complete crane solutions.

Key Responsibilities

• Develop new business opportunities for crane inspection, maintenance, and service agreements.
• Maintain and grow relationships with existing industrial customers.
• Identify opportunities for new crane systems, hoist replacements, crane modifications, and modernization projects.
• Conduct customer site visits to assess applications, equipment condition, and operational requirements.
• Review inspection findings and recommend appropriate repairs, upgrades, replacements, or service programs.
• Work with customers to understand production, safety, reliability, and regulatory requirements.
• Develop technical proposals, quotations, presentations, and lifecycle-cost recommendations.
• Coordinate with engineering, estimating, service, production, and project-management teams.
• Provide input into the design of customized cranes, hoists, controls, and material-handling systems.
• Estimate equipment, installation, commissioning, maintenance, and project costs.
• Negotiate pricing, contract terms, and commercial conditions.
• Manage opportunities from initial customer contact through quotation, award, delivery, and follow-up.
• Maintain accurate customer, opportunity, quotation, and sales-forecast records.
• Provide after-sales support and assist in resolving technical or commercial concerns.
• Develop and implement sales strategies to achieve revenue and profitability targets.
• Monitor customer activity, competitor activity, market conditions, and emerging industry opportunities.

Required Qualifications

• Minimum five years of industrial, technical, or capital-equipment sales experience.
• Experience developing long-term customer relationships and managing complex sales opportunities.
• Strong technical aptitude and the ability to understand mechanical and electrical equipment.
• Excellent communication, presentation, negotiation, and problem-solving skills.
• Strong organizational skills and the ability to manage multiple opportunities and projects.
• High level of integrity, professionalism, work ethic, and attention to detail.
• Proficiency with Microsoft Outlook, Windows, and standard business software.
• Valid Class 5 non-GDL driver’s licence with a clean driver’s abstract.
• Willingness to travel to customer sites, company branches, training sessions, and industry events.

Preferred Qualifications

• Five or more years of overhead crane or material-handling sales experience.
• Experience selling crane inspection and preventive-maintenance agreements.
• Experience selling new overhead cranes, hoists, and engineered lifting systems.
• Experience with crane modernization, modification, and upgrade projects.
• Technical knowledge of overhead cranes, hoists, controls, variable-frequency drives, radio remote systems, runway systems, and electrification.
• Established relationships within Alberta’s industrial, manufacturing, construction, oil and gas, mining, or material-handling sectors.

What We Offer

• Competitive compensation.
• Health and dental benefits.
• Company pension plan.
• Supportive and friendly work environment.
• Professional development and career-growth opportunities.
• The opportunity to represent a respected and growing Canadian family business.

How to Apply

Please submit your resume and cover letter through Indeed.

We appreciate the interest of all applicants; however, only candidates selected for an interview will be contacted.

Kristian Electric Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and respectful workplace for all employees.

Kristian Electric Ltd.
14236 121A Avenue NW
Edmonton, Alberta