Analyst (Social Media)

The role plays a critical part in building our brand in the digital space through the day-to-day management of KPMG Canada’s official social media channels including (but not limited to) LinkedIn, Twitter, Instagram  YouTube. 

Community Management 

• Schedule posts, monitor and respond to basic inquiries posted to official KPMG social media accounts.

• Collect and deliver insights from the social media conversation back into KPMG.

 Social Media Monitoring 

• Use the social media monitoring tools for the early identification of emerging industry trends, potential threats and opportunities, providing feedback and alerts. 

• Collaborate with Social Media Community Coordinator on development of campaign and program-based social media monitoring reports for Canada marketers and communicators.

Research 

• Scan social media communities for engagement opportunities for KPMG senior leaders. 

• Skim through the competitor's social media channels and share a report highlighting the posts performance and key topics. 

• Collect insights from social conversations that could be used to inform the development of engaging social media content.

Social Media Reporting 

• Development of monthly analysis report within agreed timeframe and with complete accuracy

• Produce and deliver social media flash alert on a timely basis for marketers and other stakeholders

 Risk Management 

• Ensure compliance with Risk policies and process in content posting and response.

• Early identification of potential risk issues that may impact the KPMG brand and ensure that relevant stakeholders are immediately engaged, and appropriate response mechanisms are used.

• Ensure quality standards and guidelines are being properly and consistently adhered to. 

This role is for you if you have  the below

Educational qualifications 

Graduate / Post Graduate in relevant field   

Work experience

The candidate must have to 0-1 year of relevant experience in managing social media communities for B2B or B2C companies. 

Mandatory technical & functional skills

Project and Team management exposure 

• Credible record of operating as part of a team 

• Experience in the measurement and analysis of social media and/or website performance.

• Excellent written communication and data interpretation skills to prepare and present 

Preferred technical & functional skills 

• Strong organizational skills and attention to detail.

• Post-secondary degree or diploma in Marketing or Digital Marketing.

• Proficient in Microsoft Excel, PowerPoint and Word.

• Proficiency in French is an asset.

• Familiarity with generative AI and AI agents

   

Key behavioural attributes/requirements

• Excellent / strong English communication skills (written and spoken)

• Excellent attention to detail is a must

• A professional and organized approach to work and a strong team player

• Strong interpersonal skills and experience working in a team

• Working to strict deadlines and flexibility in time management 

• Drive and commitment to deliver a high-quality service to the KPMG network

• Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations

• Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders

• Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world