Marketing Analyst-KMPL-Support Services-Marketing HO
About this role
Content Desk Analyst - KMPL-Support Services-Marketing HO
Job Title: Content Desk Analyst
Location: Kotak Mahindra Prime Limited, Kotak Infinity, HO
Employment Type: Full-time
Overview
We are seeking a detail-oriented Marketing Analyst to manage and monitor customer communications and support campaign execution for our Car Finance vertical. This role requires strong organizational skills, attention to detail, and a good command of English for reviewing and refining communication content.
Key Responsibilities
Communication Management (60%)
- Track all customer communications (SMS & Email) sent through various systems.
- Review and correct grammar in communication templates to ensure language accuracy.
- Publish monthly MIS reports detailing:
- Number of SMS deployed
- Originator of the communication
- Frequency of the communication
- Maintain a comprehensive repository of all approved communications (active and inactive) within the system.
Campaign Management (40%)
- Collaborate with creative agencies and product teams to execute lead generation campaigns for Car Finance.
- Coordinate campaign assets and approvals.
- Track campaign performance and report progress to stakeholders.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- Strong command of English language (grammar and proofreading skills).
- Proficiency in MS Excel and reporting tools for MIS preparation.
- Basic understanding of marketing campaigns and customer communication processes.
- Excellent organizational and documentation skills.
Preferred Qualifications
- Experience in campaign management and agency coordination.
- Familiarity with CRM systems and marketing automation tools.
Company at a glance
About Kotak Mahindra Group
Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited.
The consolidated balance sheet of Kotak Mahindra Group is over 1 lakh crore and the consolidated net worth of the Group stands at 13,943 crore (approx US$ 2.6 billion) as on September 30, 2012.
The Group offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, California, Dubai, Abu Dhabi, Bahrain, Mauritius and Singapore. For more information, please visit the company’s website at https://www.kotak.bank.in/en/home.html
Note: Our new toll-free number is 18004100.
SEBI registration details - https://www.kotak.bank.in/content/dam/Kotak/others/sebi-registration-details.pdf
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