Marcom Representative

Beijing · On-site

About this role

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.


Responsibilities

  • Lead & Pipeline Support: Manage lead processing within SFDC, ensuring accurate routing and progression through the funnel (Lead → MQL → SQL). Provide support for lead nurturing activities and coordinate post-event follow-up actions in partnership with MPM team.
  • Marketing Tools Management: Maintain and support HubSpot, BigMarker, and other Marcom platforms to enable campaigns, webinars, and lead capture.
  • Budget & Finance Operations: Oversee purchase orders, invoices, and procurement processes through iProcurement; manage vendor contracts and ensure accurate tracking of event, travel, and overall marketing budgets, including documentation in Asana.
  • Event Execution Support: Manage event logistics, vendor coordination, and on-site/off-site execution; manage contracts and negotiations with suppliers.
  • Vendor & Contract Management: Coordinate with agencies and partners, manage agreements, renewals, and compliance.
  • Operational Excellence: Support reporting, documentation, and standardization of processes to improve efficiency across the Field Marketing organization.
  • Marcom Support: Contribute to campaign execution, collateral preparation, digital promotion, and other marketing communications activities as needed.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3+ years’ experience in Marketing Operations, Field Marketing, or Marcom roles.
  • Strong knowledge of marketing tools (SFDC, HubSpot, webinar platforms).
  • Experience with procurement systems, vendor management, and budget processes.
  • Excellent organizational, communication, and project management skills.
  • Detail-oriented with the ability to manage multiple priorities in a fast-paced environment.

 

Careers Privacy StatementKeysight is an Equal Opportunity Employer.

Company at a glance

Keysight empowers innovators to explore, design, and bring world-changing technologies to life.
As the industry’s premier global innovation partner, Keysight’s software-centric solutions serve engineers across the design and development environment, enabling them to deliver tomorrow’s breakthroughs at speed and with reduced risk.

Keysight leverages its strength as the world’s leading test and measurement provider and today enables innovators to push the boundaries of engineering by quickly solving design, emulation, and test challenges to help create the best product experiences.

Whether you're looking to improve your design and development process, optimize and secure your network, or harness AI and digital twins to get a head start on technologies like 6G, AV and EV, IoT, or quantum computing — Keysight accelerates innovation across the workflow with intelligent insights built on the most accurate measurements. Our fusion of technology knowledge, measurement science expertise, and tailored solutions helps you forge ahead with confidence in our connected and dynamic world.

Keysight Technologies (NYSE: KEYS) is an S&P 500 technology company, headquartered in Santa Rosa, California, with offices and manufacturing worldwide. Keysight owns 2,000+ patents and our ~15,000 employees work with nearly 32,000 customers worldwide to start technology revolutions. Keysight customers span the communications, industrial automation, aerospace and defense, automotive, energy, semiconductor, and general electronics markets.

Join us! To accelerate innovation to connect and secure the world, innovators start here, with Keysight.

Team Size10,001+ employees
WorkspaceOn-site
IndustryAppliances, Electrical, and Electronics Manufacturing
Location
Chaoyang District, Beijing, China
LinkedInLinkedIn

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