Assistant Store Manager

Key Responsibilities:

Store Leadership & Operations

• Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.

• Ensure daily operations are executed according to brand standards: stock management, security, grooming, CRM, after-sales service, and store maintenance.

• Lead by example on the sales floor to ensure smooth day-to-day operations and support team members as needed.

• Act as Store-In-Charge when the Store Manager is absent.

Sales Performance & Customer Service

• Drive individual and team sales performance to achieve or exceed targets.

• Coach and motivate the sales team to deliver an exceptional, personalized customer experience.

• Lead and implement initiatives to grow and retain a strong client base, including developing VIP clients and acquiring new customers.

• Support and encourage clienteling initiatives and CRM activities across the team.

• Stay informed of market trends and provide relevant insights and buying feedback to the Store Manager.

• Monitor product sell-through to optimize inventory performance and seasonal sell-out.

People Development & Team Management

• Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development.

• Conduct regular floor observations, coaching sessions, and morning briefings.

• Foster a strong team spirit based on trust, mutual respect, discipline, and brand values.

• Ensure the team receives regular training in customer service, product knowledge, and selling techniques.

• Assist in organizing team activities and maintaining team morale.

• Handle basic disciplinary issues and escalate to the Store Manager or HR when necessary.

Requirements & Competencies:

• Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry.

• Fluent in English. French is a plus.

• Passionate about fashion, craftsmanship, and luxury service.

• Strong leadership, interpersonal, and communication skills.

• High level of professionalism, integrity, and discretion.

• Proficient in Microsoft Office and CRM systems.

• Flexibility to work retail hours, including weekends and public holidays.