Associate Director - Cross Screen Content Investment & ROI Insights
- Location
- Mumbai - OUC
- Workplace
- On-site
About this role
Role Summary:
We are seeking Data Science / other professionals with strong expertise in large & complex data management, ROI measurement and modeling. This role will enable leadership with clear ROI visibility, driving optimal investment decisions across content and platforms.
Key Responsibilities:
- ROI Measurement & Frameworks
- Design and implement robust cross-screen (TV + Digital) ROI frameworks
- Establish ROI benchmarks, guardrails, and governance standards
- Ensure alignment of analytics outputs with P&L impact and business outcomes
- Financial & Advanced Analytics
- Build models for ROI forecasting, scenario planning, and investment optimization
- Analyze large datasets across revenue, cost, viewership, and engagement
- Performance Tracking & Decision Support
- Develop dashboards and MIS to track: ROI performance
- Investment efficiency
- Business impact trends
- Provide actionable recommendations to improve capital allocation
- Stakeholder Management & Influence
- Present simplified, decision-ready insights to senior leadership
- Drive adoption of a ROI-first decision-making mindset across teams
Qualifications & Key Skills:
- 8+ years in consulting, strategy, or finance analytics roles
- Strong business acumen (ROI, unit economics, investment evaluation)
- Expertise in data analysis, modeling, and problem-solving
- Strong executive storytelling and communication skills
- Ability to translate analytics into strategic business actions
- Work in fast-paced environment
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