EV Pricing Advisor

, United Kingdom

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

August 14, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Who we are

Shell UK Mobility and Convenience represent one of the largest customer-facing businesses within Shell, serving millions of customers every week across our Fuels, Convenience Retail and Shell Recharge charging network.

Shell Recharge has become a key growth area for our UK Mobility and Convenience business. The UK Mobility Pricing Team is responsible for delivering value through the implementation of effective pricing strategies across both Fuels and EV, ensuring we remain competitive while delivering volume, margin and ensuring customer value.

Working in the UK Mobility Pricing Team provides a unique opportunity to directly influence Shell UK's commercial performance. You will work alongside experienced professionals, using advanced analytics and strategic thinking to shape pricing decisions that deliver value today whilst supporting the continued growth of Shell's Mobility business into the future.

What’s the role

• Reporting directly to the UK Pricing & Demand Manager, you are responsible for setting and managing EV pricing to deliver EV margin and volume across our Shell Recharge public charging network and roaming partnership portfolio, while supporting the development of Shell's long-term EV pricing strategy.

• You will monitor commercial performance, customer behaviour, competitor activity and market developments, using data and insights to identify opportunities and deliver pricing recommendations that deliver value for Shell and our customers.

• Working collaboratively across Marketing, Finance, IDT, and Global Pricing teams, you will play a key role in shaping the future of EV pricing within Shell, supporting the continued growth of one of the UK's leading public EV charging networks.

What you’ll be doing

• Own the development, execution and continuous optimisation of Shell UK's EV pricing strategy, maximising revenue, margin, utilisation and customer value

• Monitor commercial performance across Shell's on-net and off-net charging networks

• Analyse electricity costs, competitor pricing, market dynamics and customer behaviour to identify value opportunities

• Generate reporting, commercial analysis and actionable pricing insights using Power BI, Excel, SQL and other analytical tools

• Build business cases, financial models and pricing recommendations for new propositions, promotional campaigns and pricing initiatives

• Design, implement and evaluate pricing trials, supporting the development of differentiated and dynamic pricing, time-of-day/time-of-use tariffs, subscription and promotional campaigns

• Support the continuous development and enhancement of Shell's EV pricing system, processes, and reporting

• Collaborate closely with Marketing, Finance, Roaming, B2B, IDT and other cross-functional teams, presenting pricing analysis, recommendations and performance updates to senior stakeholders

• Ensure all pricing activities comply with Shell governance requirements, relevant legislation and competition law

• Operating within and adapting to a rapidly evolving EV charging market

• Balancing commercial performance with customer competitiveness and network growth

• Making effective pricing decisions using complex data in a dynamic environment

• Influencing stakeholders across multiple business functions

What you bring

• Experience in EV pricing or EV commercial strategy with a proven track record of delivering commercial value

• Strong analytical capability and experience interpreting large, complex datasets

• Experience influencing stakeholders across different levels of seniority

• Knowledge of retail, energy, mobility or EV charging markets is advantageous

• Strong commercial acumen with a customer-focused mindset

• Analytical mindset and strong Excel knowledge

• Experience using Power BI and SQL or similar analytical tools

• Excellent analytical, communication and presentation skills

• Ability to manage multiple priorities within a dynamic commercial environment

• Proficiency in MS Office applications (e.g. Outlook, Word, Excel, Power Point), and Interest in/Experience with Data Analytics/Visualisation applications

After you submit your application, you will receive an email from Shell providing a link to an online assessment (HireVue) that is a mandatory part of the process and has a validity period – please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell.

What we offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Continuously grow the transferable skills you need to get ahead.

• Work at the forefront of technology, trends, and practices.

• Collaborate with experienced colleagues with unique expertise.

• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.

• Benefit from flexible working hours, and the possibility of remote/mobile working.

• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.

• Take advantage of paid parental leave, including for non-birthing parents.

• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

• Grow as you progress through diverse career opportunities in national and

• international teams.

• Gain access to a wide range of training and development programmes.

Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel. If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via careers@shell.com . We strive to ensure that our process and workplace is accessible to everyone and are dedicated to making reasonable adjustments to support your needs.

Shell in The United Kingdom

Shell is a vital contributor to the UK, supporting energy security, jobs and economic value. We provide energy to fuel homes, hospitals, schools, vehicles, machinery and factories. Our history here dates back over 125 years. A UK-headquartered global energy leader, and leading FTSE multinational, we are active across the country’s energy system.

In the years ahead, as the UK looks to strengthen energy security and deliver its 2050 net-zero goal, Shell UK aims to play a crucial role. We aim to be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.