Senior Research Manager - Brand Health Tracking
About this role
PURPOSE
- To contribute to the development of company strategic research framework.
- To build and nurture relationships and credibility with clients.
- To participate on company initiatives and growth of business.
- To inspire, grow your team.
RESPONSIBILITY
- Demonstrate extensive knowledge of market research industry, in order to identify and propose potential opportunities with existing and new clients.
- Manage and foster positive ongoing relationship with key contacts at client portfolio.
- Demonstrate in depth understanding of client’s product, service and strategy and their competitive market in order to build and grow Ipsos credibility and business with client.
- Oversee the team to ensure flawless execution of all market research projects from design to delivery.
- Proactively work with cross-functional department managers.
- Develop, manage and mentor staffs to build client understanding, strategic insight and presentation skills.
- Work with Research Managers and Senior Research Executives to review all proposals and presentations to ensure that they are delivering key thinking on business issues.
- Present compelling insights to client.
- Contribute to and actively manage assigned revenue and profit margin.
- Regularly provide performance feedback and also seek feedback from team members.
- Recognize and reward the contributions of staff, provide a safe work environment and encourage a healthy balance of work and personal life.
- Build the team: allocate tasks among team member & grow juniors
- Challenges existing processes internally and externally.
- Supervised by an Associate Research Director or Research Director.
QUALIFICATIONS
Background:
- At least 7 years of strong Market Research Experience.
- Demonstrate a good application of this market research knowledge.
- Selling of research projects and capabilities.
- Experience in team management and team building.
Soft-skills:
- Good communication skills, written and oral in both Vietnamese and English.
- Sound problem-solving skills.
- Able to work under pressure and meet deadlines.
- Exceptional time management skills.
- Good client service skills.
- Able to build strong links with the rest of the business.
- Able to work effectively in a team and independently.
Personality:
- Proactive / Self-motivated.
- Open to change / Engineer for change.
Education:
Bachelor Degree (or higher) in Business, Social Science, Statistics or related studies.
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!
The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.
Company at a glance
In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide a true understanding of society, markets and people.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth: you act better when you are sure.
First listed on the Paris Stock Exchange: July 1, 1999
Total revenues in 2024: 2,440.8 million euros
Presence in 90 markets
Full-time employees: ≃20,000
Clients around the world: + 5,000
50 million interviews conducted in 2024, of which 2/3 million online.
Follow us on X: @Ipsosinthe_UK
Follow us on Bluesky: @ipsosintheuk.bsky.social
Follow us on Instagram: @Ipsosinthe_UK
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