RESEARCH EXECUTIVE - MARKET STRATEGY UNDERSTANDING
About this role
PURPOSE
- To be the quality pillar of the team, through an effective management of research projects.
RESPONSIBILITY
- Supervised by 1 Senior Executive or Associate Research Manager or Research Manager.
- Work independently on different types of projects, different methodologies.
- Coordinate market research projects from project commissioning to presentation of results.
- Promote teamwork & build a positive internal relationship.
- Interact effectively with Operation team.
- Daily contact with clients when it comes to execution.
- Positively receive feedback from clients.
- Learn and master the fundamentals of market research.
- Start managing client relationship and expectations and you will aim to answer their business objectives.
- Build a positive internal relationship.
QUALIFICATIONS
Background:
- At least 1 - 2 years experience in market research / researcher is a major advantage.
- Computer skills (PowerPoint, Excel mainly).
- Knowledge of basic statistics is an advantage.
Soft skills:
- Good communication skills, written and oral, Vietnamese and English.
- Able to work effectively in a team and independently.
- Very good time management skills.
Personality:
- Detail-oriented
- Proactive / Self-motivated
- Curious
Education:
Bachelor Degree (or higher) in Business, Social Science, Statistics or related studies .
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!
The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).
Company at a glance
In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide a true understanding of society, markets and people.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth: you act better when you are sure.
First listed on the Paris Stock Exchange: July 1, 1999
Total revenues in 2024: 2,440.8 million euros
Presence in 90 markets
Full-time employees: ≃20,000
Clients around the world: + 5,000
50 million interviews conducted in 2024, of which 2/3 million online.
Follow us on X: @Ipsosinthe_UK
Follow us on Bluesky: @ipsosintheuk.bsky.social
Follow us on Instagram: @Ipsosinthe_UK
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