Creative Specialist — Social-first Strategy & Creative Direction (Barcelona)

Who we are

We are an international consulting firm specialized in driving the evolution of business models for large and medium-sized companies. We help our clients improve their competitiveness by connecting strategy, communication, design, technology, and data, always with a practical, impact-driven approach.

With a team of more than 2,000 professionals across different countries, we work on end-to-end projects, supporting our clients from strategic definition through implementation, measurement, and continuous optimization. Our goal is to turn data and insights into business decisions that deliver tangible results.

On this occasion, we are managing the recruitment process on behalf of Zurich Duo, who are looking to strengthen their team with a new addition to cover this position.

Our role is to lead the selection process, identifying and assessing candidates whose experience, skills, and profile best match the requirements of the position and the needs of Zurich Duo.

Therefore, while we are managing the recruitment and selection process, the successful candidate will join Zurich Duo directly and the position will be within the Zurich Duo team.

Zurich Duo is Zurich’s in-house agency, responsible for conceptualizing, designing, and delivering creative, digital marketing, and customer experience projects across international markets.

Operating like a startup within a major global corporation, Zurich Duo combines an agile, dynamic, and entrepreneurial environment with the resources, expertise, and stability of a leading global company.

It brings together the best of both worlds: the energy and flexibility of a young, fast-moving company, with the scale, support, and opportunities of an established industry leader.

About the Role

We are looking for a Creative Strategist with solid experience in digital and social-first environments, capable of transforming business objectives, audience insights, and the evolution of the social ecosystem into powerful creative strategies, content territories, and actionable briefs.

In this role, you will ensure that Duo’s social-first work is culturally relevant, platform-native, and strictly aligned with our brand and business priorities. We need someone with a strong strategic mindset, high creative sensibility, and the ability to translate data, platform behaviors, and cultural signals into clear creative direction that inspires production teams and drives business impact.

What will your mission be?

To translate business objectives, audience insights, and the social media landscape into clear creative strategies, content territories, and briefs, ensuring every proposal is relevant, platform-native, and strategically aligned with business goals.

Responsibilities & Key Tasks

• Strategic Strategy: Translate client and business objectives into social-first creative strategies.

• Insights & Collaboration: Partner with the Monitoring & Insights team to transform data, audience learnings, and cultural trends into actionable strategic opportunities.

• Territories & Narratives: Define content territories, creative platforms, messaging angles, and social narratives.

• Briefing & Execution: Develop clear, inspiring, and actionable creative briefs for Content Creators, Videomakers, and Creative Specialists.

• Creative Guidance: Create concept cards, content principles, and platform specific creative guidelines.

• Trends & Platforms: Advise teams on social media evolution, platform behaviors, formats, and emerging cultural shifts (supported by Monitoring & Insights).

• Brand Alignment: Ensure all creative ideas respond directly to audience needs, business goals, and overall brand positioning.

• Strategic Planning: Support content calendar direction at a strategic level—defining themes, priorities, key moments, and overarching narratives.

Requirements & Key Skills

• Experience: Around 4 years of experience in creative strategy, social media strategy, digital marketing, or agency environments.

• Platform Mastery: Deep, native understanding of the social media ecosystem, particularly platforms like TikTok, Instagram, and Reddit, including platform-first behaviors and formats.

• Analytical & Strategic Mindset: Proven ability to translate data, cultural signals, and platform trends into effective creative direction.

• Briefing & Storytelling: Strong briefing, storytelling, and strategic thinking capabilities (clear, inspiring, and actionable briefs).

• Funnel & Brand Strategy: Solid understanding of brand strategy, content strategy, and digital funnel logic.

• Business Acumen: Ability to connect business objectives directly with communication opportunities and creative ideas.

• Stakeholder Management: Excellent presentation, communication, and stakeholder management skills.

• Languages: High level of English (written and spoken), as collaborations and meetings are frequently conducted in English.

What we value

• Proven track record in content strategy, social media strategy, or creative planning.

• Experience working in fast-paced, high-performing digital or agency environments.

• Perfect balance between analytical thinking and creative excellence.

• Genuine passion for internet culture, social trends, and platform evolution.

What this role DOES NOT cover (Scope Boundaries)

To ensure clarity on the day-to-day focus of this role, the following responsibilities fall outside this position:

• Daily publishing or community management.

• Performance reporting ownership.

• Detailed asset production, video editing, or final delivery.

• Tactical project planning and operational follow-up

In line with our commitment to diversity, equity, and inclusion, we encourage everyone to apply, especially candidates from groups that have been traditionally underrepresented, including LGBTQ+ individuals and people with disabilities.