Sales Manager Cityscape West - Freelance/Contingent role

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

In this Sales Manager role you will oversee assigned territories and contribute to the achievement and exceeding of sales revenue targets for the team in accordance with the sales plan.

You will work closely with local and international clients, particularly in the real estate sector, and will play a key role in driving sales for Cityscape events.

Key Focus Areas:

• Achievement of sales revenue targets, campaign management, and floor plan management within timelines.
• Meeting KPIs set by the portfolio, including phone time, face-to-face meetings, and CRM system usage.
• Ensuring exhibitor satisfaction through regular follow-ups, onsite rebookings, and retention strategies.
• Timely and accurate reporting of sales results, pipeline, and activities.

Key Responsibilities:

• Build and maintain relationships with key stakeholders and clients, particularly in the real estate sector.
• Support business development efforts and identify new sales opportunities, including innovative hunting techniques.
• Execute sales strategies for both established events and new launches.
• Assist with project timelines and deliverables for event launches.
• Collaborate with marketing, operations, and content teams to ensure seamless execution of events.
• Track sales pipeline and work toward achieving targets, including organic sales growth.
• Represent Tahaluf at trade shows and industry events, showcasing confidence and professionalism.
• Support team members in their sales activities and contribute to the team’s restructuring efforts.

Measures of Success:

• Achievement of revenue targets and pipeline pacing.
• Number of proposals submitted per week and pipeline closure rates.
• Effectiveness in research and lead generation.
• Campaign planning and management results.
• Business development outcomes, including new client acquisition and retention.
• Exhibitor satisfaction levels and onsite rebooking rates.

Qualifications

Essential

• Bachelor’s degree or equivalent experience.
• Proven B2B and/or events sales experience, preferably with GCC exposure.
• Strong understanding of the real estate industry and key account management.
• Excellent organisational and time management skills.
• Solid presentation skills and ability to confidently pitch products and solutions.
• Familiarity with sales targets, pipeline management, and CRM systems such as Salesforce (training provided).
• Fluent in both Arabic and English.
• Ability to travel internationally for events.

Desirable:

• Experience working with Saudi clientele or local markets.
• Background in events sales, with varied industry knowledge.
• Innovative and confident approach to business development.

Please note this is a temporary freelance role with a duration of 8 months.