Senior Marketing Manager
About this role
Senior Marketing Manager
Department: Growth Businesses
Employment Type: Full Time
Location: Malaysia
Description
This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you.
Key Responsibilities
- Launch and grow the Darkstores vertical in a new market — from early tests to scalable marketing activities
- Drive end-to-end marketing campaigns: from insights and concepts to execution, optimization, and performance tracking
- Work closely with Product to shape in-app placements, messages, and user flows
- Collaborate with CRM teams to design mechanics, communication strategies, and high-impact user journeys
- Develop offline and on-ground branding initiatives (couriers, packaging, local activations) and ensure strong real-world execution
- Partner with local teams to deeply understand user needs and adapt communications to local culture
- Track performance, run experiments, and iterate fast based on data and insights
- Bring fresh creative approaches and help define the brand’s presence in the market
Qualifications
- Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces
- Strong hands-on execution skills across multiple channels (digital, CRM, in-app, offline)
- Experience working with or promoting products in Southeast Asian markets is a strong plus
- Experience working in a matrix, cross-functional environment (with Product, CRM, Analytics, Ops, Local teams, etc.)
- Ability to work in ambiguity, set structure from scratch, and move fast
- Data-driven mindset with a creative edge
- Strong communication skills and comfort working cross-functionally
- Fluent English
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Company at a glance
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1200+ cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Top Benefits
- Mentoring
- Career consulting
- Learning programs
- Global Talent Exchange Program
- Sports activities
- Volunteering projects
- Co-financed language courses
- Internal speaking clubs
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