Senior Marketing Analyst
About this role
Senior Marketing Analyst
Department: Analytics Department
Employment Type: Full Time
Location: Cyprus
Description
Key Responsibilities
- Evaluate performance of marketing campaigns across acquisition channels: Google, Meta, TikTok, OOH, etc
- Build automated tools to improve channel efficiency, user acquisition
- Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
- Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
- Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
- Provide actionable recommendations to optimize buying & channels incrementality
- Develop and refine the analytical logic underpinning user segmentation & behavioral triggers
Skills, Knowledge and Expertise
- 3+ years of experience in marketing, product or growth analytics roles
- Strong understanding of performance channels & user acquisition
- Strong SQL skills
- Python or R for statistical modeling, cluster analysis, and data manipulation
- Hands-on experience with BI tools (Tableau, Looker, etc.)
- Solid understanding of statistical analysis, A/B testing, incrementality measurement, attribution modeling
- Ability to communicate complex findings in a clear, business-friendly way
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 48 countries
- Develop your professional skills with access to mentoring, career consulting, and learning programs
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
- Work alongside people who take initiative, speak openly, and challenge themselves to grow
- Improve your language skills through co-financed courses and internal speaking clubs
- Annual salary from 70 700 gross
Company at a glance
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1200+ cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Top Benefits
- Mentoring
- Career consulting
- Learning programs
- Global talent exchange program
- Company-wide challenges
- Awards
- Sports activities
- Volunteering projects
- Language courses
- Internal speaking clubs
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