Senior CRM Specialist
About this role
Senior CRM Specialist
Department: Corporate Marketing
Employment Type: Full Time
Location: Peru
Description
Key Responsibilities
- Configuration and management of user communication (push & in-app & email)
- Collaboration with cross-functional departments and teams (Business Development, Product, Marketing, and Creative Lab) to develop and maintain a consistent content plan
- Analysis of key network KPIs (ER, IR, LTV) and user lifecycle
- Regular data analytics, including hypotheses, A/B tests, campaign effectiveness, etc
- Reporting on region-specific metrics and communication performance
- Testing of new mechanics and content
- Exploration of the user database to identify insights and growth opportunities
Skills, Knowledge and Expertise
- Experience in CRM/Email/targeted marketing
- Experience working with large user databases
- Proficiency in generating reports and visualizing data (Tableau, Looker, Google Sheets)
- Experience in constructing and analyzing product funnels
- Ability to design sequences of triggered communications
- Proficiency in working with User Engagement platforms
- Fluency or working proficiency in Portuguese
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Company at a glance
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1200+ cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Top Benefits
- Mentoring
- Career consulting
- Learning programs
- Global talent exchange program
- Company-wide challenges
- Awards
- Sports activities
- Employee-led social impact projects
- Volunteering projects
- Co-financed language courses
- Internal speaking clubs
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