Drivers Marketing Manager MENA
About this role
Drivers Marketing Manager MENA
Department: Corporate Marketing
Employment Type: Full Time
Location: Morocco
Description
Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution.
Key Responsibilities
- Comms strategy & GTM plans
- Campaign Execution: Implement and monitor driver marketing campaigns across MENA, ensuring alignment with regional strategy
- Metric Monitoring: Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retention
- Channel Management: Support omni-channel communications, including CRM (Push/SMS), social media, and local driver communities
- On-the-Ground Coordination: Manage logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency
- Stakeholder Support: Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready content
- Market Research: Conduct surveys, focus groups, and competitor analysis to keep our value proposition sharp and relevant
- Supplier Coordination: Source and manage local vendors (print shops, event agencies, etc.) for cost-efficiency and quality
Skills, Knowledge & Expertise
- 3+ years in marketing (ride-hailing, startup or gig-economy experience is a major plus)
- Solid understanding of digital marketing basics, brand-building, and CRM/Analytics tools
- Organized and detail-oriented; able to manage multiple moving parts across markets
- Proactive, you look for solutions and suggest improvements
- A deep feel for MENA cultural nuances and driver behavior
- Confident presenting campaign plans and results to senior stakeholders, comfortable in the room, not just behind the deck
- Comfortable in Excel/Google Sheets to pull data and find the story behind the numbers
- Hands-on with AI tools to speed up execution (content drafts, data analysis, research synthesis)
- Arabic and/or French required depending on market focus; English proficiency at least at B2 level for HQ collaboration
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Company at a glance
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1200+ cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Top Benefits
- Mentoring
- Career Consulting
- Learning Programs
- Global Talent Exchange Program
- Company-wide Challenges
- Awards
- Sports Activities
- Employee-led Social Impact Projects
- Volunteering Projects
- Co-financed Language Courses
- Internal Speaking Clubs
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