Senior Product Manager-Credit Cards
About this role
Job Requirements
Role/ Job Title: Senior Product Manager-Credit Cards
Function/ Department: Retail Banking
Job Purpose:
Developing and managing the Mass & Mass-affluent product / CVP including the sales numbers for the segment and optimizing the acquisition channels contribution to the business segment.
The position will be responsible for creating relevant product proposition, managing sales funnel through interventions at sales messaging, product positioning, frictionless sales onboarding processes et al for the Mass & Mass-affluent segment.
Ownership of product privileges, campaign metrics, smooth functioning of customer lifecycle including customer service, product planning, analysis, and P&L for the Mass & Mass-affluent segment.
Roles & Responsibilities:
- Identify the target segment needs, develop & manage the product offering through constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability.
- Designing go-to market strategies, enabling appropriate communication
- Management of Credit Policy & Underwriting Processes for right customer selection, optimizing the existing bank clients for pre-approved / pre-qualified eligible base
- Facilitate seamless client onboarding with minimal friction. Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap.
- Work closely with Analytics team for creating the right personas basis lifestyle, behavior, propensity etc. for customized and differentiated acquisition messaging for optimal conversion.
- Own all aspects of base management, recon across product features, reward redemption, statements, stationery.
- Own all aspects related to customer service, add on, replacement & upgrade processes for the segment.
- Own and drive key P&L metrics for respective product
- Build strong relations with internal & external stakeholders, partners, and customers.
- Align closely with Customer Service to build and maintain a strong customer experience.
- Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective.
- Ability to evaluate potential business opportunities, structure the team’s thinking, and reach insightful answers.
- Experience in managing multiple cross-functional opportunities and projects in parallel.
- Ambitious team player with the ability to manage the internal & external partners requirements and tasks in time sensitive situations.
Education Qualification: Any Graduation
Post-graduation: MBA
Experience:5 to 10 years of work experience
Company at a glance
Never share your password, OTP, UPI Pin, CVV etc with anyone.
Formed in December 2018 through the merger of infrastructure finance giant IDFC Bank and retail finance specialist Capital First, we commenced commercial banking operations in 2016. Our core principles:
Vision: Building a world-class bank in India, driven by ethical, customer-friendly, digital, and socially responsible banking principles.
Universal Bank: Offering a comprehensive range of services like Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions.
Ethical Banking: We follow a 'Near and Dear' test, ensuring products are customer-friendly enough for employees to recommend to loved ones. We simplify legal jargon for clarity and offer 'ZERO FEE Banking' on all savings account services like SMS alerts, IMPS, RTGS, NEFT, ATM withdrawals, and more, making it India’s 1st & only bank to do so.
Customer-Friendly Banking: IDFC FIRST Bank credits monthly interest on savings accounts, offers lifetime-free credit cards with non-expiring rewards and transparent fees.
Technology-led Banking: Seamless services across mobile, branches, internet banking, call centres, & relationship managers. Our mobile app, with 250+ features, is rated 4.8 on Google Play & the App Store.
Global rating agency Forrester ranked it India’s best & among the world’s top 20 for two consecutive years.
Social Good Banking: Focusing on financial inclusion, we serve 40M+ customers, with 16M lifestyle improvement loans,15M loans to 4.3M women entrepreneurs, 6.5M vehicle loans, 1M each for sanitation & livelihood, 300K SME, and 100K home loans.
ESG Goals: We hold high ESG scores, demonstrating our commitment to financial inclusion & social responsibility.
Creating a new-age, ethical and world-class institution for India is a privilege for its employees.
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