Sales Manager - Gold Loan
About this role
About the role
· Role / Job Title: Area Sales Manager – Gold Loan
· Place of Work: Mumbai / Delhi
· Function / Department: Gold Loan
Job Purpose
The role entails scaling up the business & distribution of Gold‑Loan lending for a designated area by delivering banking needs to customers in the most cost‑efficient and technology‑effective manner. The incumbent will collaborate closely with Retail, Product, Operations, Retail‑Liability, IT and other teams to provide a seamless, fulfilling customer experience and ensure IDFC First becomes the primary bank for all banking needs.
Roles & Responsibilities
Key / Primary Responsibilities
· Identify branches and potential locations for Gold‑Loan business based on market surveys, competition mapping (NBFCs & banks) and volume analysis.
· Increase distribution channels by identifying non‑branch avenues for Gold‑Loan sales.
· Achieve a minimum Gold‑Loan productivity of ₹40 lacs per month on new business and ensure 80 % re‑generation on eligible customers.
· Recruit dedicated manpower for Gold‑Loan (Gold‑Loan Officers/Territory Managers) to drive customer acquisition.
· Grow the AUM base for Gold‑Loan solutions while meeting revenue, cost, profitability and portfolio‑quality targets.
· Collaborate with the Business‑Loan Product Head to offer best‑in‑class funding/multifunding solutions and appropriately incentivise key DSTs.
· Ensure timely renewals of Gold‑Loan customers to retain the existing client base.
· Maintain strong relationships with valuers and valuation agencies.
· Train Gold‑Loan officers on potential fraud and fraud prevention measures.
· Design a fulfilling customer journey that leads to customer delight and positions IDFC First as the banking partner of choice.
· Ensure successful adoption of internal compliance and regulatory frameworks across the business.
Secondary Responsibilities
· Recommend process changes to improve service efficiency and quality across the assigned area.
· Propose improvements to processes and policies across Retail Banking to drive operational efficiencies and high‑quality customer service.
· Leverage in‑house synergies through collaboration with internal stakeholders.
Managerial & Leadership Responsibilities
· Attract and retain best‑in‑class talent for key roles in the reporting structure.
· Build and motivate the team while maintaining controlled attrition.
Education
Qualification
Requirement
Remarks
Graduate Degree
Any
- Post‑Graduate Degree
Any
- Professional Degree
- –
Experience
· Years of Experience: 5 to 8 years
· Industry: BFSI
Key Success Metrics
· Increased profitability
· Growth in Assets Under Management (AUM)
· Improved portfolio quality
· Higher total number of customers
· Increased number of customer acquisitions
Company at a glance
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Formed in December 2018 through the merger of infrastructure finance giant IDFC Bank and retail finance specialist Capital First, we commenced commercial banking operations in 2016. Our core principles:
Vision: Building a world-class bank in India, driven by ethical, customer-friendly, digital, and socially responsible banking principles.
Universal Bank: Offering a comprehensive range of services like Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions.
Ethical Banking: We follow a 'Near and Dear' test, ensuring products are customer-friendly enough for employees to recommend to loved ones. We simplify legal jargon for clarity and offer 'ZERO FEE Banking' on all savings account services like SMS alerts, IMPS, RTGS, NEFT, ATM withdrawals, and more, making it India’s 1st & only bank to do so.
Customer-Friendly Banking: IDFC FIRST Bank credits monthly interest on savings accounts, offers lifetime-free credit cards with non-expiring rewards and transparent fees.
Technology-led Banking: Seamless services across mobile, branches, internet banking, call centres, & relationship managers. Our mobile app, with 250+ features, is rated 4.8 on Google Play & the App Store.
Global rating agency Forrester ranked it India’s best & among the world’s top 20 for two consecutive years.
Social Good Banking: Focusing on financial inclusion, we serve 40M+ customers, with 16M lifestyle improvement loans,15M loans to 4.3M women entrepreneurs, 6.5M vehicle loans, 1M each for sanitation & livelihood, 300K SME, and 100K home loans.
ESG Goals: We hold high ESG scores, demonstrating our commitment to financial inclusion & social responsibility.
Creating a new-age, ethical and world-class institution for India is a privilege for its employees.
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