Product Manager-Business Loan
About this role
The Product Manager – Business Loans is responsible for driving value propositions within the Business Loan lending vertical. The role focuses on executing strategies to expand product offerings, customer segments, and distribution channels, while delivering banking solutions in a cost-effective and technology-enabled manner. The incumbent will work closely with cross-functional teams including Product, Credit, Policy, and Analytics to ensure consistent delivery and a seamless customer experience. The goal is to position IDFC FIRST Bank as the preferred banking partner for business customers.
Key Responsibilities
- Develop and implement value propositions for the Business Loan lending business.
- Monitor portfolio performance and quality and provide recommendations for course correction to Product and Sales teams.
- Support the Business Loan Product team in creating differentiated offerings to drive growth.
- Collaborate with the Business Analytics team to identify potential customer cohorts and support the launch of new products.
- Work with the Digital Marketing team to enhance customer acquisition through digital channels.
- Ensure adherence to internal guidelines and regulatory standards.
Secondary Responsibilities
- Contribute to process improvements and system enhancements to support scalability and consistency.
- Promote a customer-centric culture through seamless product delivery and service excellence.
What We Are Looking For
Education
- Bachelor’s degree in Engineering
- Postgraduate qualification preferred – MBA.
Experience
- Minimum 2 years of relevant experience in product management, preferably in business lending.
Skills and Attributes
- Strong analytical and strategic thinking skills.
- Deep understanding of business loan products and market dynamics.
- Ability to collaborate effectively across functions.
- Proficiency in data analysis and digital marketing strategies.
- High attention to detail and commitment to compliance.
- Customer-centric mindset with a focus on innovation and efficiency.
Company at a glance
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Formed in December 2018 through the merger of infrastructure finance giant IDFC Bank and retail finance specialist Capital First, we commenced commercial banking operations in 2016. Our core principles:
Vision: Building a world-class bank in India, driven by ethical, customer-friendly, digital, and socially responsible banking principles.
Universal Bank: Offering a comprehensive range of services like Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions.
Ethical Banking: We follow a 'Near and Dear' test, ensuring products are customer-friendly enough for employees to recommend to loved ones. We simplify legal jargon for clarity and offer 'ZERO FEE Banking' on all savings account services like SMS alerts, IMPS, RTGS, NEFT, ATM withdrawals, and more, making it India’s 1st & only bank to do so.
Customer-Friendly Banking: IDFC FIRST Bank credits monthly interest on savings accounts, offers lifetime-free credit cards with non-expiring rewards and transparent fees.
Technology-led Banking: Seamless services across mobile, branches, internet banking, call centres, & relationship managers. Our mobile app, with 250+ features, is rated 4.8 on Google Play & the App Store.
Global rating agency Forrester ranked it India’s best & among the world’s top 20 for two consecutive years.
Social Good Banking: Focusing on financial inclusion, we serve 40M+ customers, with 16M lifestyle improvement loans,15M loans to 4.3M women entrepreneurs, 6.5M vehicle loans, 1M each for sanitation & livelihood, 300K SME, and 100K home loans.
ESG Goals: We hold high ESG scores, demonstrating our commitment to financial inclusion & social responsibility.
Creating a new-age, ethical and world-class institution for India is a privilege for its employees.
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