Social Media Expert
About this role
The Social media expert will reinforce the client's Social Media Team to help achieve certain objectives.
TASKS/REQUIRED SERVICES
Social media expert
- Interacts with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities.
- Creates daily content – involving multiple departments – and builds and maintains a distribution network on various social media sites.
- Ensures continuous participation in online conversations and acts as a mediator.
- Identifies threats and opportunities in use-generated content surrounding the contracting authority’s brand and reports it to internal stakeholders.
- Closely collaborate with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms.
- Provides graphic design and audio visual support to the social media team. Establish short-term and long-term KPIs for social media advertising (both paid and organic), and develop campaign reporting schedules.
- Setup, implement and optimise social media advertising campaigns
- Gather, analyse, and interpret social data, using the analytics tools providing (with a focus on uncovering actionable insights that will optimise the social media strategy.
- Provide both regular and ad hoc reporting, analysis, and insights around social behaviour, social advertising opportunities, and social campaign performance.
- Regularly monitor social media performance.
- Analyse key trends in relevant content and activity.
- Evaluate the impact of social media initiatives.
- Evaluate the outcome of social media testing
- Proactively be informed of client's policy and EU political landscape.
Bot and Third-Party Applications
Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration. Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact Candidateaccommodation@icf.com for assistance.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Company at a glance
We’re ICF Next, your strategic partner for engagement and transformation.
Our passion is to help you make the change you need to succeed. We are mission-driven creatives, communicators, strategists and technologists. Part of global consultancy ICF, we're working to improve the world in areas from energy to health to transportation and beyond.
From strategy to execution, we create the kind of change that brings you closer to the people you serve: citizens, colleagues, and entire communities.
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