Content Marketer

Overview

Create engaging, high-quality convertible, content that supports the company's marketing, and communication objectives.

Responsibilities

• Search capabilities with basic knowledge using Google operators.
• Researching viral and competitor content relevant to our niche and websites
• Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc.
• Capability to understand technologies related to cable, and tv and write up helpful content
• Writing content optimized for Search Engine/social media and suitable to different publishing platforms
• Ability to adapt writing style in accordance with the publishing platforms and tweak content until approved
• Thorough knowledge of content marketing strategies, user funnels, personas etc.
• Keyword research capabilities on Google Keyword Planners, Moz, SEM Rush
• The incumbent should have the ability to liaise with team members and work his/her way through the different levels of approvals
• The quest for knowledge and urgency to learn new marketing techniques and technologies is a must
• Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach, and doing research/efforts required for online marketing endeavors
• Experience in writing diverse content, including blogs, Webcopy content, technical articles, research papers, guides, and promotional emails/ads.

Qualifications

• The incumbent should have the ability to liaise with team members and work his/her way through the different level of approvals
• Responsibilities include writing for websites, blogs, social media, ads, email outreach, and conducting online marketing research.
• Eager to learn and adopt new marketing techniques and technologies.
• A comprehensive understanding of Content Related Google updates

• Ability to understand and write about Internet and TV technologies.

• Thorough knowledge of content marketing strategies, user funnels, and personas.