B2B Campaign Manager – Enterprise ABM

Location: Remote – United States / Canada
Employment: Full-Time Contractor
Experience: 5+ Years
Working Hours: Must have strong overlap with US East Coast business hours

Own the Campaign. Build It. Launch It. Prove the Pipeline Impact.

We're partnering confidentially with a growing global B2B technology company seeking a hands-on B2B Campaign Manager to own enterprise campaign execution across North America and international markets.

This is not a strategy-only marketing role.

You'll personally build and execute account-based marketing (ABM) programs, HubSpot campaigns, workflows, segmentation, outbound support, events, paid LinkedIn campaigns, and demand-generation initiatives targeting complex enterprise accounts.

The ideal candidate understands long enterprise sales cycles, knows how to market to multiple decision-makers, and can connect campaign activity directly to pipeline.

If you're someone who would rather build and launch the campaign yourself than hand the execution to another team, this role is designed for you.

What You'll Own

Enterprise ABM

• Build and execute 1:1 and 1 ABM programs against named enterprise accounts

• Research target organizations and identify relevant business triggers, operational challenges, and campaign angles

• Build account segmentation and targeting strategies

• Develop multi-touch campaigns across email, LinkedIn, content, events, and outbound channels

• Partner closely with Sales on account strategy, sequencing, and engagement

• Track account-level engagement and translate signals into actionable intelligence for Sales

HubSpot Campaign Execution

This is a critical part of the role.

You'll independently:

• Build company and contact lists

• Create smart segmentation

• Configure workflows and sequences

• Build campaign structures

• Set up tracking and attribution

• Manage campaign reporting

• Analyze performance and pipeline contribution

• Identify what's working and adjust campaigns accordingly

We're looking for someone who has actually built campaigns inside HubSpot, not simply managed an agency or marketing operations team that did it for them.

Demand Generation

• Build top-of-funnel campaigns targeting priority enterprise verticals

• Develop acquisition programs for complex B2B audiences

• Support outbound Sales initiatives with messaging, account intelligence, and campaign amplification

• Manage always-on LinkedIn programs targeting specific companies and decision-makers

• Support paid search and other targeted digital channels where appropriate

Events & Content Activation

• Drive promotion, registration, attendance, and follow-up for webinars, industry events, and customer programs

• Partner with internal content and design resources to bring campaigns to market

• Support SEO and answer-engine optimization initiatives

• Repurpose existing content across campaigns and channels to maximize reach and pipeline impact

AI-Enabled Marketing

You'll work in an environment that actively uses AI to improve marketing execution.

We're interested in candidates who use AI practically for areas such as:

• Account research

• Campaign development

• Personalization

• Content ideation

• Workflow automation

• Marketing research

• Campaign optimization

Experience with advanced AI workflows, agents, Claude Code, MCP, or similar tools is valuable but not required.

What We're Looking For

Must-Have

• 5+ years of B2B marketing experience

• Advanced hands-on HubSpot experience

• Proven ABM campaign execution experience

• Experience personally building and launching campaigns end-to-end

• Enterprise B2B experience involving complex, multi-stakeholder sales cycles

• Strong understanding of marketing attribution and pipeline reporting

• Ability to work closely with enterprise sales teams

• Strong commercial judgment and understanding of how marketing influences revenue

• Ability to operate independently within a lean, fast-moving team

Strongly Preferred

• Experience marketing products or services with $100K+ enterprise deal values

• Experience with six-month or longer enterprise sales cycles

• Experience marketing into senior operational and technical decision-makers

• Experience with LinkedIn paid campaigns and highly targeted B2B audiences

• Event and webinar campaign experience

• SEO/AEO exposure

• Practical experience incorporating AI into marketing workflows

Ideal Industry Background

Experience within one or more of the following would be particularly valuable:

• Enterprise SaaS

• Artificial Intelligence / Computer Vision

• Industrial Technology

• Energy

• Utilities

• Mining

• Oil & Gas

• Transportation

• Critical Infrastructure

• Industrial Automation

• Enterprise IT

Direct industry experience is valuable, but strong enterprise ABM execution and HubSpot capability are more important.

Who Will Thrive Here?

You'll likely succeed if you:

• Are a builder, not just a strategist

• Know HubSpot deeply enough to execute without relying on someone else

• Understand how enterprise buying committees behave

• Enjoy working directly with Sales

• Think in terms of pipeline rather than vanity metrics

• Can move from account research to campaign build to launch and reporting

• Are comfortable making prioritization decisions independently

• Enjoy experimenting with AI and new marketing technology

• Thrive in a lean environment with significant ownership

How Success Will Be Measured

Your impact will ultimately be measured by commercial outcomes, including:

• Marketing-influenced pipeline

• Named-account engagement

• Sales-accepted opportunities

• Top-of-funnel pipeline creation

• Event performance and conversion

• Paid campaign efficiency

• Organic growth

• HubSpot execution and attribution quality

• Speed from qualified engagement to sales conversation

The Opportunity

You'll join a small, highly capable global team where marketing works directly alongside Sales, Product, and Design.

The foundations are already in place. You'll have established HubSpot infrastructure, defined target accounts, existing marketing systems, and internal creative support.

What the business needs now is someone who can take ownership and execute.

If you're an enterprise B2B marketer who combines HubSpot expertise, hands-on ABM execution, commercial thinking, and a builder's mentality, we'd like to speak with you.

Apply today for a confidential conversation.