CRM Executive

About Fresha

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

What you will be doing

• Owning Defined CRM Areas – You'll take full ownership of specific, well-defined areas of the B2B CRM programme (for example, reactivation or growing wallet share), managing them end-to-end.

• Managing Messaging Flows – You'll build and maintain messaging flows and logic charts within HubSpot, working with the CRM Manager to keep segmentation and automation running smoothly.

• Copywriting & Chart Analysis – You'll write clear, on-brand copy for newsletters, feature announcements, and CRM campaigns, and be comfortable reading and interpreting performance charts to guide your work.

• Calendar & Volume Management – You'll help manage the CRM sending calendar and coordinate the volume and timing of feature announcements and messages, keeping momentum even during high-volume periods.

• Cross-Functional Collaboration – You'll work closely with Marketing, Customer Experience, and Product teams to design and deliver ad hoc communications and automated workflows that support partner engagement and conversion.

• Learning HubSpot In Depth – You'll build genuine proficiency in HubSpot's Marketing Hub, learning best practices and CRM logic from the CRM Manager as you grow into greater ownership over time.

• Process & Best Practices – You'll follow CRM best practices, keeping campaigns aligned with data hygiene standards and compliance requirements.

• Reporting & Insights – You'll track the performance of your owned campaigns and prepare regular updates for the CRM Manager, sharing learnings and ideas for improvement.

This list is not exhaustive and there may be other activities you are required to deliver.

What we look for

• Exposure to CRM tools, ideally HubSpot; hands-on experience with Braze is a plus but not required.

• The right attitude above all: an entrepreneurial, solutions-driven mindset with a genuine interest in CRM and a strong sense of ownership.

• Comfort reading and interpreting data charts, and translating them into clear next steps.

• Strong copywriting skills and the ability to write in a clear, on-brand tone for different audiences.

• Basic knowledge of HTML is a plus.

• Good communication skills, with the confidence to work closely with a small, fast-moving team.

• Ability to build strong working relationships across Marketing, Customer Experience, and Product.

• Comfortable working in a fast-paced environment with shifting priorities and multiple deadlines.

• This is an in-person role, based in our office.

Reporting & Interview Process

• You'll report directly to the Head of Product

• The interview process has two stages: the first with the Product Manager, including a practical CRM task; the second with the Head of Product and CRM Manager to assess culture fit and core skills.